this post was submitted on 13 Apr 2025
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Somebody posted this on the other site, thought I'd link to

The age of average by Alex Murrell https://www.alexmurrell.co.uk/articles/the-age-of-average

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[–] Salvo@aussie.zone 20 points 3 days ago (2 children)

Lead paint. The only way to get these vibrant colours that last a long time is by adding various Pb compounds.

In the late 80s an Early 90s, they started using other chemistries, which is why the vehicles from that period had such terrible fading and flaking.

They finally got it right in the 2010s, but by that time, people had settled on monochromatic or boring colours.

When you do see colours, they are usually Navy Blue, Jungle Green or Burgundy.

[–] TriflingToad 3 points 2 days ago* (last edited 2 days ago) (1 children)

oh there's an actual answer and it's not just capitalism this time. That's rare.

[–] Salvo@aussie.zone 6 points 2 days ago

Capitalised Science bought us TetraEthyl Lead and all the colours of the Lead Paint rainbow. True Science made us aware that aerated heavy metal fumes and particulate paint chips were not the best for our brains.

[–] fwdbias@lemm.ee 3 points 2 days ago
[–] disguy_ovahea@lemmy.world 85 points 3 days ago* (last edited 3 days ago) (3 children)

Resale value. Monochromatic colors retain the highest resale value, which is why you see so many of them. It’s boring and awful. My car is orange because it makes me smile and I can easily find it in a parking lot.

[–] tiramichu@lemm.ee 30 points 3 days ago (1 children)

On top of this, a lot of cars come into circulation through vehicle hire and corporate fleets. They get driven for a year, then sold on the used market.

Vehicle hire companies also all want specifically white/silver/grey cars for the same reason - they are inoffensive and unobtrusive to the people renting them, and they sell better afterwards too.

My orange Veloster was a corporate fleet car, though I get the point. It's also a turbo and a manual, so they might've added it to the fleet particularly for the people that like a bit of fun.

[–] Stovetop@lemmy.world 24 points 3 days ago (5 children)

Just to build on that a bit, I think it's more so that resale value is considered higher because more people today aren't trying to be as colorful as previous decades.

You see it in clothing, too, which people aren't buying with the intention to resell. 1980's clothing was a lot more colorful and flashy. In winter, everyone had those colorful windbreakers and ski jackets. Today, when I go out during winter and look at what kinds of coats people on the street are wearing, it's basically just a sea of mostly black and beige in various styles.

[–] Serinus@lemmy.world 6 points 3 days ago (1 children)

A Washington Post color analysis of D.C. found shades of gray permeate neighborhoods where the White population has increased and the Black population has decreased.

https://www.washingtonpost.com/dc-md-va/interactive/2025/gentrification-gray-changing-city-neighborhoods/

[–] Cethin@lemmy.zip 4 points 3 days ago

Obviously. White + black = gray.

(/s because I'm sure someone needs that for this.)

[–] disguy_ovahea@lemmy.world 7 points 3 days ago

Oh, for sure. Trying to find my black coat on the coatrack at work is always a pain. I miss the fun colors of the 80s. Still a huge fan of that teal.

[–] Cethin@lemmy.zip 2 points 3 days ago* (last edited 3 days ago)

Looking at video games right now, which is one of the largest cultural touchstones of this age, I think that's going to change soon. Right now, there are so many games using vibrant colors. Two examples that come to mind are The Finals and the upcoming Marathon.

This style is different than the past though. It isn't color everywhere. It's mostly white (or other neutral color) with very vibrant accents. It's the style Mirror's Edge (many of the devs now work on The Finals) did so long ago, but it didn't stick. Now it looks like it's going to stick around for a little while at least.

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[–] Kecessa 6 points 3 days ago (1 children)

You sure about that? I bought my Volvo impulsively in part because it was the fully equipped model in blue instead of any other color which was readily available...

[–] disguy_ovahea@lemmy.world 8 points 3 days ago (1 children)

It seems we’re cut from the same cloth. Unfortunately, the majority of people are boring.

https://www.kbb.com/car-advice/what-are-the-best-car-colors-to-buy/

[–] Stovetop@lemmy.world 7 points 3 days ago (1 children)

I can also say, coming from a place that gets snow in the winter, I can see why white cars have an edge over others, which is that they're better at hiding salt. They put salt on all the roads to melt snow and ice, but then it sticks to cars and shows up very noticeably on anything with darker/bolder colors.

[–] Salvo@aussie.zone 1 points 11 hours ago

I had a black mica Barina that never showed dirt. The mica in the paint had just the right amount of reflectivity that any additional dirt or dust just looked like more mica.

[–] JordanZ@lemmy.world 18 points 3 days ago

I’m working on restoring a car so I have the original color sheet. So many more options 56 years ago. Today you get like 5-6 options and half cost quite a bit more.

[–] LovableSidekick@lemmy.world 25 points 3 days ago* (last edited 3 days ago)

Article goes into the broader behavioral picture, but the reason dealers stock mostly black, white and gray cars is that in practice more customers who come in looking for a specific color will settle for black, white or gray if they get a “good deal”, but will walk away from more distinct colors.

[–] ptc075@lemmy.zip 34 points 3 days ago (3 children)

A lot of it is due to the dealership model. The dealership doesn't have room for infinite inventory, so they only order vehicles that will appeal to a wide audience. Some buyers will not take a yellow car or a blue one, but very few people will reject a grey car that otherwise meets all their requirements. So we end up with: white, white-grey, off-grey, grey, dark grey, bold grey, charcoal, and black.

Interesting to note, if you go look at the 'build your own' options on a manufacture's website, they do still offer colors. But it can be surprisingly difficult to get, as you ultimately have to order through the dealership. The dealership is much more motivated to sell you what's on the lot today, rather than let you order a car that will arrive in 6 months.

Also, my mother calls this year's grey "mud grey", which I find very funny for some reason.

[–] Atherel@lemmy.dbzer0.com 4 points 3 days ago

And the colours cost extra...

[–] Cort@lemmy.world 4 points 3 days ago (1 children)

Maybe 5 years ago (at least in the US, go figure) gun-metal grey was the popular color

[–] captain_aggravated 2 points 3 days ago

Now we're getting that weird "clear coat over primer" effect. No metallic flake at all, a flat color that's probably an earth tone and then high gloss that makes it look like the car is made out of modeling clay.

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[–] UncleGrandPa@lemmy.world 20 points 3 days ago (1 children)

Because it was and is cheaper than using bright colors.

It is not a choice of the consumers.

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[–] CascadianGiraffe@lemmy.world 9 points 3 days ago

Just bought a used car specifically just cause it was a bright orange box. It was priced low because it was a bright orange box with a stick transmission and nobody wanted it.

I love it.

But my last vehicle was a generic silver SUV. Hated it but when I fell upon hard times and had to live in it I was quite happy that I looked like every other car on the road. Best not to draw attention to yourself if you need to sleep in a parking lot or on the side of the road in a residential area.

[–] Churbleyimyam@lemm.ee 9 points 3 days ago (1 children)

That article was fascinating - excellent journalism

[–] threeduck@aussie.zone 2 points 3 days ago

I took your advice and read the article, IT WAS A GOOD ARTICLE. Thank you!

[–] moktor@lemmy.world 5 points 3 days ago

I am sad about the lack of fun colors. I used to own two orange cars (a subaru crosstrek and a lotus elise), but now I'm stuck in a boring white truck.

[–] jerkface@lemmy.ca 6 points 3 days ago (2 children)

It's not just cars. I buy women's glasses because all men's glasses are black, brown, grey, or silver.

[–] fishpen0@lemmy.world 3 points 3 days ago (1 children)

It’s so annoying that the only way to get colorful men’s glasses is to buy $1000 designer fashion brands but you can get good colorful frames in the women’s models for a tenth of the cost at pretty much any glasses store

[–] jerkface@lemmy.ca 2 points 3 days ago

I asked if they had anything more colourful than the frames they were offering me. The salesperson sort of shrugged but the person behind the counter suggested, "show him the 'Feature' line." They led me to the other half of the store.

[–] LarmyOfLone@lemm.ee 6 points 3 days ago (1 children)

And what happened to shapes?

[–] ramble81@lemm.ee 12 points 3 days ago (3 children)

Shapes has a bit more logical of a reason. Pedestrian impact standards basically dictated that the nose of a car be “flatter” so you don’t chop a persons legs off at the shins. Sadly it leads to a very common style since there’s only so much you can do with that. Couple it with the SUV craze and everything starts looking similar.

[–] Salvo@aussie.zone 1 points 10 hours ago

The boxy style actually leads to more pedestrian injuries due to reduced visibility and sharp angles.

The best design is a gentle slope. That is why most modern cars have a gentle grille angle, sensors in the front bar and pyrotechnic actuators in the bonnet hinges.

They loosen and push the back of the of the bonnet up so that when the victims head hits the bonnet, there is some give and they are less likely to receive debilitating head injuries.

Still, there is no substitute for driving more slowly and paying attention to your surroundings.

My number two rule of the road is to assume that every person on the road as complete idiot and is going to make mistakes, including yourself.

[–] mrgoosmoos@lemmy.ca 8 points 3 days ago (1 children)

also leads to the terrible wall-of-death tall flat front that everything has now with horrible visibility, with the bonus that the LED headlights will blind the person you're about to run over so they can't even try to evade you

pedestrian safety standards have become a joke

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[–] MY_ANUS_IS_BLEEDING@lemm.ee 4 points 3 days ago (2 children)

It's to do with the drag coefficient too. There's only so many ways you can bend the bodywork of a car around its contents in an aerodynamic way.

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[–] shalafi@lemmy.world 4 points 3 days ago (1 children)

Noticed this several years ago, but color is coming back, in America at least. Maybe it's my perception fooling me, but I'm seeing more and more colors on the road, even bright colors. LOVE the latest gray-blue color, whatever it's called. Dead sexy.

[–] Serinus@lemmy.world 10 points 3 days ago

Here are your color choices.

[–] bufalo1973@lemm.ee 5 points 3 days ago* (last edited 3 days ago)

Mine is "Bristol" blue (a light time) and has a little more than a year.

[–] Vinny_93@lemmy.world 5 points 3 days ago

I had a bright orange Polo a while back. I loved the colour and the nicest thing about it is you can easily locate it in a car park.

[–] NigelFrobisher@aussie.zone 2 points 3 days ago

Looked down a road yesterday and every parked car was white. I went another way.

[–] psud@aussie.zone 2 points 3 days ago

My car's battery is expected to last usefully ~20 years. Its paint won't. Right now it's dark blue. Some time in the future, maybe yellow.

[–] thatradomguy@lemmy.world 0 points 2 days ago

Idk... the bottom is easier on the eyes personally. I get what you're saying though... little real variety and they all try to just be a slightly different tone....

[–] AceFuzzLord@lemm.ee 1 points 3 days ago* (last edited 3 days ago)

If I ever buy a car, you can guarantee I'm getting it a dark purple colour if financially possible. The ultimate dream for me right now, as a someone who isn't mechanically inclined, would be a dark purple gen 1 Chrysler Concorde. I don't care if I'd stand out or be an easier target for breaking into because I want that dream to live.

[–] 10001110101@lemm.ee 1 points 3 days ago

Marketers were trying to capture the normally anti-consumerist young hippy market by appealing to their value of self-expression.

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