In my opinion, those sort of businesses are also the ones that end up crying out when they lose to bigger players in the space who are willing with those sort of customers. At the end of the day, are you there to feel good, or are you there to get money? Here's a little secret: nobody cares about those sort of people, it's just that some care more about the money they can get from them than others.
For me, it's right up there with tech support that complain about the trivial bullshit they are called for when it is that trivial bullshit that gives them a job.