No Stupid Questions

Dude the marvel cinematic universe is we...was one of the biggest hits to smash into the box office. Batman is one of the most popular fictional characters ever written. People are still talking about adventure time, regular show, Avatar the last Airbender, and they ended how long ago? SpongeBob is still on the air. Simpsons has lasted longer than most anime.

What are you talking about, Western comics and animation being less popular?

You want to know a pretty unbiased way to judge this? Look at a Halloween store. Spirit even has stuff from the hawk tuah lady, so you know they work fast and go with what's popular. You might see an old Naruto costume or two, maybe a Goku, and an endcap of what's popular this year possibly still demon Slayer. But you'll see a bunch of stuff for Batman, Superman, hell the joker and Harley Quinn gave their own sections each, and that's just DC.

I don't know. Instead I'll focus on my subjective experience with comics and manga, as a nobody from LatAm who likes fantasy.

Manga is something that I grew up with. As adulthood came by, I didn't feel the need to ditch it - instead I found other manga series to enjoy. There's stuff for young kids and adults; spicy and tame; comedic and serious; romance and no romance. No matter who you are and the stuff that you like, I feel like you could find at least one enjoyable manga series to read.

In the meantime, what I've found from comics elsewhere:

• Local (at least in Brazil) - either tailored for kids (see: Monica's Gang) or newspaper 4-koma with social commentary (see: anything from Glauco). So only kids get actual stories? Based on Mafalda I feel like that's how the cookie crumbles in Latin America as a whole.
• European - wider in age demographic than the local ones, and some do have fantasy (Even erotica. Druuna, I'm looking at you. ~~And your butt.~~), but I feel like they lack dynamic. Even adventure ones like Tintin. Still enjoyable to read, but sometimes my cup of tea might be yerba or coffee, you know?
• United-Statian - Mary Sue protag got superpowers from Z'bh'thy, and now is fighting the Evil for the sake of their country. Skip past 20 years and they're still in the same slop, never reaching the end, in a multiverse that makes my PC cabling look tidy in comparison.
• manhua (China) - I actually found quite a few enjoyable series (like the Fairy Captivity, Yaoguai Mingdan, My Wife is the Demon Queen). Perhaps not surprisingly they're similar in spirit to Japanese manga. I could see myself reading more of that stuff. (I'll skip wuxia though.)
• manhwa (S. Korea) - 90% of the stuff that I've seen boils down to either "adultery stories" (I'm not into that stuff) or what feels like ultra-shōnen: "level ZZ is not enough, MC needs to reach level ZZZ". That said I did find a few enjoyable series, like FFF-Trashero or Carnivorous Princess Yegrinna.

Are they always like this? Probably not; I bet that people can find exceptions to every single bullet point that I've listed.

Something must be also said about the synergy between light novels, manga, and anime: if you want you get to enjoy the same story thrice, in three different media, and the pleasure associated with each will be different. And if the story is good enough it won't tire you down. I simply don't feel the same in non-Japanese series, even the ones that adapt the same universe across different media (like X-Men).

Comics have an issue with Marvel and DC sucking up most of the air in the room just to rehash the same characters for the millionth time. I'm generally pretty unenthused with superhero stuff and the general aesthetic around that content, however I do like batman to an extent and have enjoyed the movies and stuff related to him. If I wanted to read a batman comic where do I even start? The beginning? Which beginning? His first appearance back in the 40s or the beginning of one of the many iterations of batman? Now I have to do research into 80 years of content just to figure out what to read, or just pick one at random.

The appeal of manga is just being able to read three series in a week that each explore a different setting/idea and are only one volume apiece. If someone tells me to read a longer series I can just start at chapter one and go until I hit the end. Manga/anime absolutely have some oversaturated settings/ideas as well but there's generally a lot more space for other stuff to get seen and do well, get anime adaptations, etc

Like others here, I was drawn to anime and manga for the varied storylines that had arcs that mattered, and an ending, and then stopped. And wrote something totally new.

Whereas comics would reboot the same story, and reboot it, and reboot it… Or they’d have a big arc that dramatically changed things… and two issues later suddenly its status quo all over again.

All of this made it hard to really get invested in their characters or stories. Why even do a story if you’re going to erase it all in the next storyline? Why care if so-and-so died if they’ll just be back in next week’s issue?

The other reason was strong female protagonists that weren’t all sexualized to the wazoo. In western comics it was all tight spandex and butt-boob shots and shots framed by women’s thighs… and most of the non-super women were just plot points to be stuffed in a fridge.

Meanwhile there were piles of strong, well-rounded, independent women of all different ages in manga and anime. Even the sexy women were developed characters first and sexy second. With western comics it definitely felt the other way around.

I grew up on Magic Knight Rayearth and Slayers and Iria and Cowboy Bebop. Watching those was like a breath of fresh air compared to Batman Reboot #242 or whatever.

And I really liked the varied art styles. Western comics were pretty much all of a muchness, the same style or close to it. Manga, meanwhile, had everything from Clamp’s super-detailed art to Dragonball’s more simplistic style. It gave them a much more unique feel.

As plenty of people have gone into the production pipeline, I'm gonna comment on the history of anime and manga and how that affects the way they're produced, since I did a paper on it many years ago.

Manga dates back at least to the era of woodblock printing, as a famous artist by the name of Hokusai released a collection of prints titled The Manga, but the manga we know today was actually originally inspired by serialized Sunday comic strips from American newspapers imported via South Korea. The comparison to modern Western comics is clear, but I think this connection to the Sunday comics is why production houses like Shonen Jump have their weekly releases which allows them to try out new artists and comics without as much risk as Western comic publishers would have starting a new series with a full comic debut. Manga books can be better thought of as anthologies of weekly comic strips like Calvin and Hobbes rather than superhero comics.

Anime is very much inspired by Disney films, but both anime and manga target demographics of all kinds and every genre you can think of. I think this goes back to the woodblock prints of yore, which were an artform that had no particular demographic or subject matter, ranging from raunchy porn to advertising for theatre shows and anything in between. Add in the economic boom that Japan went through in the 80s just as anime was taking off - a time where money was so easy to come by in the industry that they were just greenlighting pretty much any project regardless of subject matter - and anime had no qualms about portraying adult themes like sex or body horror, as well as deeper musings like the common references to the atomic bombs and the deep cultural trauma that did to Japan.

Also of note: America was actually one of the last places to be introduced to anime and manga, and it took a long time to take off here. The rest of the world was getting into anime during the 80s while Steven Spielberg is quoted as saying that a cartoon movie for adults would never take off in the US in reference to the theatrical release of Akira, the profits of which funded many of the most famous studios of the 2000s.

In short, the cultural gulf between America and Japan divested the newspaper comic strip of its stereotype as a media for kids, which resulted in an artform that catered to all audiences and interests. And upon circling back to America decades later, this lack of the stereotype and willingness to show deeper stories found a niche that had been completely unattended to amongst the teens of the 2000s, who gobbled up media in a form that they had grown up with but treated with more respect than most kids' cartoons. Also, it probably helped that many kids' shows were created with the sole intent of selling more action figures.

At least from my perspective, manga and anime are mediums. They can be used to tell any story, and they are used like that. You can find manga and anime for any age group and in any genre. The medium is used for all kinds of stuff.

The problem with western comics and cartoons is that (at least from what I know), the medium is mostly only targetting kids or it's superhero comics. It's just so very limited.

For example, I'm currently watching Ancient Magus Bride. It's a very non-traditional romance story in a fantasy setting with interesting characters and emotional dynamics. So far I'm really enjoying it. I simply can't imagine a western cartoon/comic even attempting to produce a similar thing. Or well, perhaps I can imagine it but it just doesn't happen for some reason.

I think one of the biggest reason is how easy and accessible it is to read manga or watch anime. There are countless sites where you can consume each for free.

I tried a few years ago trying to find a way to read comics online for free and found nothing.

Sure not the most legal thing but when you are tight on cash, last thing I want to do is spend it on entertainment.

I did used to read a ton of comics growing up, but I would borrow them from the library.

I don't have any idea really, but one possible contributing element is the speed of delivery. My understanding (possibly incorrectly) is that western comics are more commonly delivered on a one book per month cycle, whereas Manga delivers a lot more content in the same time period. Part of this production time can probably be attributed to coloring time (Western comics color every panel vs Manga printed in mostly black and white).

There's also the accessibility of Manga and anime, having relatively newer characters without the burden of decades of backstory (not accounting for One Piece). Running an anime with (mostly) similar story line helps to bring potential new readers up to speed quickly with Manga, whereas the animated adaptations of western comics often seem to pick specific story arcs of comics, or make up entirely new stories.

Continuity. Nothing ever matters with comics. Superman was a communist, a nazi, a zombie, a literal god and everything inbetween. But most commonly, he is about the same he was 50 years ago. Meanwhile I've been growing up alongside famous manga characters. I could be following Naruto to this day and he'd be roughly my age at most points.

Variety. I'm not into comics, I admit, but almost every popular comic I've seen is about some kind of superhero. Manga on the other hand have a wide range of topics and target audiences.

Accessibility. I can read a lot of manga right now. Offical, free and online (at least the most recent chapters). There's no such thing for comics. And while we're at it: Manga release at smaller chunks in shorter time intervals, which keeps more attention. Being black and white does help, I'd assume.

Anime. They are mass produced and serve to promote manga. There is no equivalent with comics and extended media like cartoons or movies and such often follow their own storyline. Assuming I'd be into the MCU, there is no single comic I could read to see exactly what's next. If I watch a season of Jujutsu Kaisen, I can look up the correct chapter and continue the story seamlessly.

I suspect the fact that I had to think a minute before I could name a recently released western cartoon that wasn't Disney or aimed at the under 6 crowd may have something to do with it.

Sadly Saturday Morning cartoons just aren't a thing anymore in the US.

As for comics, when was the last time you saw a comic at a grocery store or gas station? I know Marvel still makes comics but I haven't seen them in a store in almost 30 years.

Japan likes their anime and manga so there's a lot of variety, but for whatever reason our corporate overlords here in America decided that we didn't want our equivalent anymore.

If I want to read Spider-Man, I would probably post the question "where should I start with Spider-Man?" on something like Lemmy and I'd get a dozen different responses suggesting different comic runs or artists. That alone means I'm not getting the full Spider-Man story.

I can go pick up volume 1 of One Punch Man and know I'm at the beginning of a cohesive story.

I personally think that anime and manga having a 'pipeline' helps them.

• A publisher like Weekly Shonen Jump shotguns a load of new series into their comic and sees if any stick.

• If a series is popular, then their individual volumes sell well, encouraging WSJ to continue publishing.

• After a while, the popular series will most likely be given an anime (which nowadays tend to be very manga accurate), which tend to export better.

• If the anime is popular, volume sales increase worldwide, and you have a massive hit.

While this quite effectively creates new popular series, it leads to a massive manga graveyard.

Western comics don't really have this kind of pipeline and I'm not aware of any WSJ-like publications for new Western projects.

Is it more popular? Are you sure you're not just making an assumption based on your anecdotal experiences?

I mean there are a lot of reasons, but the main one is that the anime industry has its shit a lot better than the Western equivalent and the night novel->manga->anime pipeline.

First, you have sheer quantity and variety. Every season, meaning four times a year, more than 50 anime are released, in all genres and for all ages. Meanwhile almost all Western animation is either for kids or marvel. Compare the darkest or most brutal Western animated show you can find to stuff like Perfect Blue (huge trigger warning BTW) and Made in Abyss. I, personally, watched more than a thousand hours of anime, likely more than all Western animation not aimed at kids below 10 put together. It just doesn't begin to compare. Even popular titles like Adventure Time or Gumball are for kids; they're just high quality works that also appeal to adults (more on this later). I know series like Invincible exist, but seriously. Name me 10 of them. Anime is a huge industry of its own right, more comparable to Hollywood than Western animation, and I think we all know Hollywood isn't interested in making anything decent right now. That's part of why anime is so popular.

Second, with anime there's usually a story that's being adapted. This means there's a lot less of the hit or miss aspect surrounding a new work, as a manga or novel needs to have a certain amount of quality before it even qualifies to be made into an anime. Also, the market cares more about its customers than in the West, so studios do their work more faithfully (otherwise they won't get new jobs). As someone making a new anime, you want to sell blue rays, you want people to buy the original work, you want them to buy merchandise, and for all these you need to create something good that will actually turn in a profit. Also, if they've got a good anime going they don't suddenly decide to kill it and spend the money on another yacht. I'm still salty we didn't get a proper season 3 for The Owl House, for example. Studios have more respect for the work they're doing, and an original story they have to follow or they won't be getting any more work. Nothing like the MBA infested mess that exists in the West.

Third, anime and manga aren't tied to a certain age in Japanese culture. 60% of Japanese people watch anime at least once in a while, and a similar percentage reads manga. It's not something you graduate as soon as you enter middle school. Light Novels are also obviously not for kids, because what kind of kid reads for entertainment today? These media all lean towards teenagers and young adults, and generally don't make too many assumptions about the viewer. I mentioned Adventure Time up there; so even anime that's made for kids doesn't treat its viewer as an idiot, which makes it watchable as an adult. Now how watchable depends on your tastes, but even a straight shonen like My Hero Academia or Demon Slayer has reasonably realistic characters with personalities, as tropey as they may be. Even the most shonen of shonen anime passes the same standard that makes Adventure Time and Gumball watchable to an adult compared to something like Paw Patrol.

So, yeah, it's not even a comparison at this point.

Because anime are allowed to tell complete stories before being cancelled out of nowhere for not selling enough merchandise.

With comics specifically, marvel and DC have been out of touch for a very long time. The best stories tend to be one-shots or short stories that don't interfere with the ongoing arcs. There's also little perceived variety given those two powerhouses, despite them not being the only USA comic publishers.

Compared to the US, Japanese manga has much more variety in styles and stories, though some genres (flashy fighting, harem shit, Isekai shit) are beyond oversaturated. A manga that becomes a success has a high chance of becoming anime too, the same doesn't seem to be the case with western animation, which tends to work the other way around more often (a cartoon gets a comic release).

Lastly, USA lacks a single fucking mecha cartoon. Megas XLR was ages ago.

Side note: I cannot, for the life of me, understand why the fuck Netflix went with a live action rendition of Sandman, instead of an animation, which would be perfect for any and every sudden change of style instead of relying on cgi that stands out against the actors

I would argue that Western animation is more popular as anime, it is just different.

The largest media company in the USA started as an animation company and animation is at the core of the company's identity.

After the Simpsons proved that prime time animation was profitable, there has been a resurgence in adult animation. There are several Western adult animated shows that are known as much as anime.

The eighth (Inside Out 2), fourteenth (Frozen II), and seventeenth (The Super Mario Bros Movie) top grossing films of all time are animated movies made by American companies. Moreso, the seventeenth movie uses Japanese IP but is made by Americans.

is it? movies are dominated by superheroes

I think it's because comics keep refrying the same story over and over again. Boot, let it run, reboot, let it run, reboot ... You get the idea. They try to spice things up and change stuff - the equivalent of remixing a classic song ad infinitum, some iterations will be better than others and you will probably like some more than the original but it's the same song.

Manga and anime have originality on the other hand. Even if some genres become cliche, each story remains a closed entity. Characters here don't end up elsewhere, and once a story is complete it doesn't get a reboot. This means the audience can relate more easily to a franchise, because there are not as many variants, and then move on to the next.

There is also less influence in Manga from current affairs, society and history, whereas comics always meddle with those three just too much. Mangas released in the 80s remain relatable today, but a lot of comics don't for example, or feel like they've aged awkwardly.

So it's easy for people to remain 'loyal' to an anime franchise, but difficult for the average comic.

There is creativity and risk in anime that no western media company would ever touch, even if its disagreeable or just shitty. Western stuff is cookie cutter slop aimed at checking all the boxes of a profitable product.

Western media seems to only push things that fit the mold of an investor worthy price of art. Anime goes for a "throw things at the wall" approach so things that are a gamble get made. I think its an issue of scale, anime has a smaller market so the stakes of fucking up massively are survivable while having a huge farm of original indy stories dreaming of being an anime to source from. Western stuff dose not not have the pool of creativity to lift from as scaring or offending investors with risk gets you fired. Triple A gaming seems to reached the same point, bureaucracy and safety prevents new ideas that are risky or they come out bland and boring. Without risk you stagnate and people think your boring. Animation is cheap enough to take risk but has less returns since the market is smaller.

TL;DR: Western media is too bloated to take the creative risk needed and they got to throw buckets of cash to prop up Ol'Reliable season 20 instead.

It obviously depends on location. But where I live, anime is nowhere near more popular than Western animation.