this post was submitted on 26 Jul 2024
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If you've felt your burrito was smaller than it should be, smaller than in the commercials, the CEO agrees.

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[–] Ashyr 50 points 3 months ago (5 children)

I wonder how bad their financials are if the CEO is publicly speaking out about this problem.

Chipotle used to be my favorite restaurant, but the last time I ate there was probably 2019. It just stopped being worth the effort of trying to get a full bowl.

[–] Reverendender 28 points 3 months ago

It shouldn’t really require effort. If I wanted to expend effort, I would cook this shit at home. Which is what I actually do do, because fuck fast food price gouging.

[–] [email protected] 24 points 3 months ago (2 children)

I remember that chipotle was the restaurant for college campuses. Early 2000s and into the 2010s. But then....it became shit.

Other companies came in and they were better and cheaper.

Now I only go to Chipotle when I'm on the road and literally can't find a better place. Hell, I'll go to McDonald's before I go to Chipotle.

They fell so hard.

[–] [email protected] 13 points 3 months ago

There's a local cart that does burrito bowls and half the positive reviews say something like "its like chipotle used to be"

[–] [email protected] 1 points 3 months ago

Pretty sure they got acquired by McDonald’s around that time. So, no surprise there really.

[–] jballs 21 points 3 months ago

Coincidentally, 2019 is when they got a new CEO, laid off almost all the corporate personnel and moved from Denver to Newport Beach. Weird that decapitating the company would have an effect on it...

[–] [email protected] 10 points 3 months ago (1 children)

I stopped going there after they required ordering via their app. Not sure if that was a policy everywhere or just around here. I use apps to order at a lot of places, but I'd tried using the Chipotle app previously and found both smaller portions and that their error rate was higher than I was willing to deal with. If I can't walk in and watch my order being made so I can make sure it's correct, sorry, I'll go somewhere else.

[–] [email protected] 4 points 3 months ago (1 children)

Was that during COVID? I regularly eat Chipotle around the US and I've never encountered this requirement, I always order at the counter so it is fresh.

[–] [email protected] 3 points 3 months ago

Yeah, that's when the requirement started. I'd tried the app before that and that was when I decided I wouldn't use it. They kept the policy around long enough for me to completely give up on them. Not actually sure if it's still a thing around here. Not super urgent for me to find out. I go to Pancheros now for a quick service burrito analogue.

[–] [email protected] 4 points 3 months ago

I want to know what they did with the rice? Like it’s mushy and or has the wrong flavor. I think it used to have some lime juice in it, but now the rice being bad just overpowered the whole thing.