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Shell called out for promoting fossil fuels to youth via Fortnite game (www.theguardian.com)

submitted 1 year ago by [email protected] to c/games

20 comments fedilink hide all child comments

Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign

all 21 comments

sorted by: hot top controversial new old

[–] Kernal64 79 points 1 year ago (1 children)

Feels like Epic should shoulder some of the blame here as well, considering they allowed the fossil fuel company in the game at all. Fuck both of these companies.

[–] [email protected] 9 points 1 year ago* (last edited 1 year ago) (1 children)

Epic is just full of bad decisions, they just had to find one that isn't a money pit like their store or bought exclusives.

[–] [email protected] 6 points 1 year ago (1 children)

If only they just focused on Unreal Engine, because Unreal does go hard.

[–] [email protected] 2 points 1 year ago

Especially now that trust in Unity is FUBAR

[+] [email protected] -44 points 1 year ago* (last edited 1 year ago) (4 children)

Do most of these kids parents not go to the gas station 1-2 times a week? Last I checked the pumps are always still loaded with people. I highly doubt a fucking shell sweepstakes in Fortnite is causing harm.

[–] spacecowboy 81 points 1 year ago (2 children)

Do we really need to explain why an oil company trying to cozy up to the younger generation is a bad thing? Really…?

[–] [email protected] 11 points 1 year ago

Apparently so.

[–] [email protected] 7 points 1 year ago* (last edited 1 year ago) (2 children)

Lots of them plug in at home and never have to go to a shitty, ad filled, long as line, price gauged pump again 😎

[–] [email protected] 3 points 1 year ago (1 children)

I’m one of those people, but sitting here acting like the majority of the country is doing that just shows that people are living in a bubble.

[–] sugar_in_your_tea 3 points 1 year ago

Yeah, I'm a parent and I take my kids with me to the gas pump quite often. We shop at Costco and fill up before or after. I honestly don't see an issue at all, my kids know gas pollutes (I tell them frequently even though they're in elementary school), and they know why I continue to buy gas (EVs are too expensive, inconvenient for longer trips, and have a fire hazard).

So no, I don't have a problem with fossil fuels being a thing in games. I do have a problem with advertisements in games generally, and ads marketed to kids specifically. So if this was an ad for a socially acceptable business (take your pick), I'd still be opposed. Keep that nonsense away from my kids.

[–] can 1 points 1 year ago

I'm so thankful pumps don't play ads where I'm from.

[–] MomoTimeToDie 5 points 1 year ago (1 children)

1-2 times a week? Are these people just doing fucking burnouts in a 1970 truck or something every day?

[–] Kolgeirr 3 points 1 year ago

For a second there I felt called out, but my gas guzzling burnout truck is from the 90s 👍

[–] [email protected] 5 points 1 year ago (1 children)

Then you are so naive that it´s almost unbelievable.