Because FUCK YOU. That's why.
Car companies want you to go back to the dealership to have codes read. They had to be sued into releasing the code's meanings so independent shops and owners could do their own repairs.
Even though most car owners are knuckle draggers who don't understand oil changes or air filter changes, they don't want to make it any easier to do repairs outside of dealerships. I know someone who swears by dealerships and was very confused when I asked if he ever changed the air filter to improve fuel economy. For some reason, he thought his car didn't have one.