this post was submitted on 09 Oct 2024

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Tony's Chocolonely bars are shaped unevenly to represent farmer inequality and the coastline of Africa (lemmy.world)

submitted 2 days ago by [email protected] to c/[email protected]

185 comments fedilink hide all child comments

"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d'Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."

From https://us.tonyschocolonely.com/pages/faqs

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[–] [email protected] 14 points 1 day ago (1 children)

First not sure why everyone is so sure this is an ad and not just OP likes this and the message.

I’ve contemplated posting about this chocolate, I guess we can’t call out companies we like and we just all shit on everything all the time.

Second, my friend called me out for paying £3.50 for a bar of this whenever we have a chocolate and film night when Cadbury is like £1.50. When I said it’s more ethically sourced he said I don’t care about that. 😞

[–] [email protected] 5 points 1 day ago (1 children)

Cadbury in the USA is also literal shit next to tonys

[–] [email protected] 4 points 1 day ago (2 children)

I think all US chocolate is just shit tasting. I was referring to the UK (£), where it’s less shit.

[–] [email protected] 1 points 13 hours ago (1 children)

Yeah but there is a very distinct difference. Cadbury tastes like fake chocolate that's 90% sugar, Tony's still tastes like real chocolate even if you think it's shitty. Eat them back to back there's a noticeable difference in chocolate. I eat European chocolate all the time and Tony's is about as good just has a different flavor profile to it.

[–] [email protected] 1 points 13 hours ago

I’m confused as I’m pro Tony’s but your comment reads like you think I’m against it.

I’m saying it’s better than Cadburys in the UK and the USA.

[–] [email protected] 1 points 1 day ago (1 children)

I like Cadburys and I like Tony's but like a £1.50 Cadbury bar is about the same footprint as a Tony's bar and about half as thick.

[–] [email protected] 3 points 23 hours ago

My price was a little off.

At Sainsbury’s and Tesco right now Cadburys and Tony’s are £2.50 and £3.50 respectively; both weighing 180g.

[–] [email protected] 4 points 23 hours ago* (last edited 23 hours ago)

Unless something has changed that company is no longer on the slavery free list due to them having Callebaut making their chocolate.

https://www.foodnavigator.com/Article/2021/02/16/Tony-s-Chocolonely-axed-from-Slave-Free-Chocolate-list-defends-ties-with-Barry-Callebaut)

Guittard is my favorite for snacking and using in baking.

[–] [email protected] 2 points 23 hours ago

They also don't fuck over cocoa growers

[–] [email protected] 41 points 2 days ago (1 children)

Some info, that's interesting and helps balance this blatant advertisement. Tony's was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that's part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn't. He started out Tony's Chocolonely to attempt to change the chocolate industry. He's not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they've lost sight of the aim: slave-free chocolate.

[–] [email protected] 1 points 1 day ago (1 children)

Wait, failed how? I didn’t know about this part.

[–] [email protected] 2 points 1 day ago* (last edited 1 day ago) (1 children)

This article is from 2015. By then it's been 10 years since the company started, and he already left it. In the article he explains that still only 25% of the cacao used in Tony's Chocolonely is guaranteed slave-free, let alone that they've had any significant impact on the industry at large. He says the situation of slave labor in cacao industry has only worsened. Tony's has changed the message on their product "100% slave free" (which was false advertising) to something like "working together towards slave-free chocolate", which he concludes to be meaningless marketing. It's rather bizarre that such a message is allowed on a product that contains cacao from slave-labor....

[–] [email protected] 2 points 12 hours ago

Wow, that sucks. Thanks for sharing it. I’m going to try to look up what the current status is.

[–] [email protected] 8 points 1 day ago (1 children)

I want to like this chocolate, but it's just so bland.

[–] [email protected] 3 points 1 day ago (2 children)

I think it’s delicious.

Are you American as I find your chocolate far too sweet so perhaps you just like sugar and not chocolate.

I realise that might sound offensive but I don’t mean it that way, just curious.

[–] [email protected] 3 points 1 day ago* (last edited 1 day ago) (1 children)

Swedish. I think Marabou and Fazer taste 100x better than Tony’s, but maybe I have to give it another chance. Not like I eat chocolate that much anymore so it couldn’t hurt.

And I do love dark chocolate as well.

[–] [email protected] 1 points 1 day ago (1 children)

Are those as ethically sourced?

[–] [email protected] 3 points 1 day ago

Doubt it, which is why I rarely eat them anymore

[–] [email protected] 2 points 1 day ago (1 children)

https://www.reddit.com/r/Showerthoughts/comments/brwqu1/if_you_love_milk_chocolate_but_dont_like_dark/

[–] [email protected] 1 points 1 day ago (1 children)

I don't like chocolate that much, but if I do have it, dark all the way. The less sweet the better. I'm sure I have some limit, like 90% probably too much, but I definitely like less sweet.

[–] [email protected] 2 points 22 hours ago

Me too :) I just thought that thread was funny

[–] [email protected] 38 points 2 days ago

[–] [email protected] 24 points 2 days ago

Damn that's just an ad. There is no escape

[–] [email protected] 180 points 2 days ago (15 children)

I love it, but I feel obligated to say

"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!

No, it makes sense. I understand, but it makes a lot more sense

[–] [email protected] 105 points 2 days ago (2 children)

It doesn’t make sense for cars to have 4 equal sized wheels when there is so much inequality in the auto industry.

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[–] [email protected] 100 points 2 days ago* (last edited 2 days ago) (37 children)

Too bad about all the lead in them. They're not as bad as some brands, though.

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[–] [email protected] 68 points 2 days ago (2 children)

Maybe they should spend less money on a fancy mold for their chocolate and more on better sourced cocoa beans with less lead in them: https://www.consumerreports.org/health/food-safety/lead-and-cadmium-in-dark-chocolate-a8480295550/

[–] [email protected] 55 points 2 days ago (4 children)

There is absolutely no difference in price between the two - i.e. a "fancy" one like this and a regular one. Both will most likely be made by machining a block of graphite and using EDM to make the actual mold. The difference in machining time wouldn't cost more than $200 or so

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[–] [email protected] 113 points 2 days ago (9 children)

I do like these bars but breaking it into pieces without a mess is difficult. I've had to resort to putting the entire thing in my mouth and waiting for it to melt down my throat.

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