I use it as well. People hating it completely is weird. I get that for profit is stinky but most people don't complain about that, they complain about it using a different protocol. As long as it is foss, (which it is) using a different protocol is fine, especially because their whole point of developing their own protocol is to achieve feature parity with Twitter
Edit: before anyone mentions, you can host your own bluesky instance now
I will kill the next ascii cat I need to rate helpful to pet