this post was submitted on 03 Jul 2023
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Google has reportedly removed much of Twitter's links from its search results after the social network's owner Elon Musk announced reading tweets would be limited.

Search Engine Roundtable found that Google had removed 52% of Twitter links since the crackdown began last week. Twitter now blocks users who are not logged in and sets limits on reading tweets.

According to Barry Schwartz, Google reported 471 million Twitter URLs as of Friday. But by Monday morning, that number had plummeted to 227 million.

"For normal indexing of these Twitter URLs, it seems like these tweets are dropping out of the sky," Schwartz wrote.

Platformer reported last month that Twitter refused to pay its bill for Google Cloud services.

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[–] [email protected] 399 points 1 year ago* (last edited 1 year ago) (9 children)

Elon going to complain about another conspiracy going on while in reality it's just that when crawlers are not able to open a certain URL they simply assume that the page doesn't exist anymore. Google certainly didn't "retaliate", bots simply couldn't find those pages anymore.

[–] [email protected] 189 points 1 year ago (6 children)

The headline is actually wrong. Google did not do anything to Twitter. Twitter fucked up their own SEO by removing access to its content.

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[–] [email protected] 125 points 1 year ago (3 children)

The latest in a seemingly never-ending series of self-owns. Apart from the stress it must put on their devs, it's been entertaining

[–] [email protected] 37 points 1 year ago (3 children)

They have more than one dev left?

[–] [email protected] 68 points 1 year ago (6 children)

No it's just one guy called Dev.

[–] [email protected] 41 points 1 year ago

And he's on a H1B visa and can't leave.

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[–] cyanarchy 38 points 1 year ago (2 children)

My understanding is there's group of people whose visa is sponsored by Twitter. If they leave the company, they may well have to leave the country.

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[–] [email protected] 65 points 1 year ago

Crawl issues I am sure but also user experience issues. Google is sensitive to sending visitors to sites where metrics indicate users do not, like bounce rates etc. I don't use twt but if it is the case you have the be logged in to see anything now, a non-logged in user will click a link from Google hit a login page, and use the back button. I would assume Google will see that as a bad search result and use it less.

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[–] [email protected] 221 points 1 year ago (2 children)

Elon, please buy Reddit and repeat your amazing ideas over there. You are so smart.

[–] [email protected] 98 points 1 year ago (10 children)

Spez is already doing his best work to fuck over the platform. Are you certain Elon could do any better?

[–] [email protected] 75 points 1 year ago (2 children)

Spez already said he admires how Elon is running Twitter.

[–] [email protected] 39 points 1 year ago

The best part is that Elon is proving to be a pro at losing money left and right while simultaneously inventing new ways to make a social media platform suck to use.

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[–] [email protected] 143 points 1 year ago (4 children)

Doesn’t sound like retaliation to me, it sounds like their scheduled web crawlers are finding that content they used to index is now no longer viewable and this removed from search results. Pretty standard. My guess is that there were 400 million URLs listed and as the crawler uncovers that they are no longer available, that number will keep dropping to reflect only content publicly viewable. If only 500 URLs are now publicly viewable (without logins) then that’s what they will index. Google isn’t a search engine for private companies (unless you pay for the service) they are a public search engine so they make an effort to ensure that only public information is indexed. Some folk game the system (like the old expertsexchange.com) but sooner or later google drops the hammer.

[–] [email protected] 50 points 1 year ago (1 children)

God, I hated expert sexchange so much. It was a blessing when stack overflow started.

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[–] [email protected] 113 points 1 year ago (9 children)

I am genuinely curious. What's the role of the new CEO if this turd keeps doing everything he can to burn this ish to the ground?

[–] [email protected] 64 points 1 year ago (1 children)

She straight up admitted that she was essentially a sock puppet CEO and would offer no friction to anything Musk wanted.

[–] [email protected] 45 points 1 year ago (1 children)

Musk is a manchild who can't handle being told "no", so that's a given.

But it's smart of her to put that out in advance. It informs Musk that she will stay out of his way, and she doesn't have to take the blame for idiotic decisions made by him.

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[–] [email protected] 32 points 1 year ago (5 children)

I think it’s called a ”Fucker-Upper“

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[–] [email protected] 99 points 1 year ago (3 children)

You've heard of a "walled garden".
But this... this has become a "walled right-wing dumpster".

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[–] [email protected] 93 points 1 year ago (7 children)

Blocking users who are not logged in has farther reaching consequences that aren't readily apparent. For example, there was an AMBER Alert a few days ago with a short link to see more info. The link goes back to a Twitter account/tweet. All that time sensitive, useful information was behind a wall where you can't see it unless you log in. Most people aren't going to create an account just to do that.

[–] [email protected] 87 points 1 year ago (8 children)

This is such an incredible and incompetent failure for the amber alert system too though to be fair

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[–] [email protected] 31 points 1 year ago

I hope this results in companies no longer using Twitter for their communications. It's completely inappropriate.

I've missed two trains and had to take and Uber until I recently found the only place the train company reliably posts updates was Twitter, over their own damn website.

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[–] [email protected] 92 points 1 year ago (10 children)

Twitter was an important unifying communications tool during the Arab Spring. The Arab spring was a threat to biz as usual in places like Saudi Arabia. The second largest investor in Twitter is Saudi Arabia.

Saudi Arabia killed and dismembered a journalist from the US, more or less in plain sight. Elon is now killing and dismembering Twitter in plain sight to limit its power as a unifying tool that stands as a demonstrable, active threat to capitalism and oligarchs around the world.

Billionaires do favors for other billionaires. It's part of why spez is trying to tank Reddit. Remember how dangerous Reddit was to capitalism's status quo around the time of GME/Robinhood/Antiwork recently.

The specific moment we're in right now is meant to shatter consolidated organizing power on Reddit as we splinter into several smaller alternative platforms (or for some, disconnect entirely). Not saying we shouldn't be in Lemmy, but calling out the larger reality of the moment.

Billionaires do favors for other billionaires.

[–] [email protected] 86 points 1 year ago (9 children)

I like this take, but this is a conspiracy theory take. Change a few words and this would be something regurgitated by Q fanatics.

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[–] [email protected] 41 points 1 year ago (10 children)

This sounds a lot like Hanlon's razor. "Never attribute to malice that which is adequately explained by stupidity."

Do you really believe that people like spez, Zuckerberg, Musk behave like they do because they want to do favors for other billionaires? Isn't it much more likely that they're just ... disturbed? That they are narcissistic, megalomaniac, maybe idealistic in their own believe. And in being that, they make stupid decisions because they literally work differently than regular folks.

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[–] [email protected] 90 points 1 year ago (7 children)

It's funny how Spez idolizes a guy who doesn't pay his bills. It's also funny watching the hate pplatform Twitter get absolutely destroyed by its owner. The internet in 2023 is a wild and crazily changing place.

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[–] [email protected] 83 points 1 year ago (8 children)

Ahh the genius that is Elon Musk, I'm sure we're all cowering at his superior intellect.

[–] [email protected] 67 points 1 year ago (3 children)

Tesla and SpaceX must be full of smart people if they can succeed despite Elon Musk shenanigans.

[–] [email protected] 37 points 1 year ago (4 children)

That is literally the complaint from ex-employees of his companies. He is Tony Stark meets Michael Scott. So much money it compensates for sheer stupidity.

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[–] [email protected] 31 points 1 year ago* (last edited 1 year ago)

Literally all you need is enough money and you can pay smart people to do impressive things, while taking all the credit.

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[–] [email protected] 79 points 1 year ago (2 children)
[–] [email protected] 53 points 1 year ago (5 children)

Quora has to be one of the most useless, misdirecting "resources" out there. No idea how much of this changes once you make an account, but every single question is filled up with ads and other people's responses to other questions. It looks so confusing and messy. Who would want to sign up for a site that seems so disjointed?

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[–] [email protected] 42 points 1 year ago (3 children)

And Pinterest. I want my quality searches back.

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[–] [email protected] 79 points 1 year ago (7 children)

Mind you this is not Google doing it on purpose. This is just Musk's genius idea of blocking tweets without being logged in. Others will drop as well, they just need some time to expire. Also, if you are wondering if they can show tweets to crawler but not show it to others Google doesn't look favorably on that. Content must appear the same to crawler as well as humans.

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[–] [email protected] 73 points 1 year ago (5 children)

For one thing, this is sad because even more of the Internet is no longer reachable. The Internet shrinks, and will continue to get smaller as enshittification continues.

But on the other hand, this is really starting to look like the death knell of Twitter. It's quickly becoming extremely inconvenient to see any tweets on Twitter now.

[–] [email protected] 34 points 1 year ago* (last edited 1 year ago) (3 children)

Fine by me. I never saw any value in it, even well before Musk took over. The character limit is guaranteed to eliminate any nuance, and the interface makes it incredibly difficult to follow what discussion there is.

[–] [email protected] 28 points 1 year ago

I think originally when Twitter was created, the idea was that it would also be accessible via SMS and so the limit was imposed in order to allow a a tweet to fit into one SMS message.

We’ve had Twitter since SMS cost per-message on most plans.

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[–] [email protected] 63 points 1 year ago (22 children)

I feel like Google is going to have to find a way to effectively index federated content at some point. The only way to really get human information is from sites like Reddit and Twitter. And both of those platforms seem to be dedicated to completely imploding at the moment.

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[–] [email protected] 57 points 1 year ago
[–] [email protected] 52 points 1 year ago (2 children)

decimates

Twitter absolutely DESTROYED by RATE LIMITING and ELON

[–] [email protected] 40 points 1 year ago (12 children)

Um actually 🤓 decimating it would be 47 million links 🤓 not 227 million

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[–] [email protected] 49 points 1 year ago

Musk is moving on to the FO part of FAFO.

[–] [email protected] 43 points 1 year ago (3 children)

Between the garbage fire that is Twitter and the soulless corporate greed of Reddit, there couldn't be a better time for people to explore federated alternatives. These social media giants think they're going to generate more profit by these moves, but they're setting themselves up to go the way of MySpace.

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[–] [email protected] 41 points 1 year ago (5 children)
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[–] [email protected] 39 points 1 year ago (3 children)

Ah, that's gonna sting. Google is still most people's gateway to finding stuff.

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[–] [email protected] 37 points 1 year ago (15 children)

Very good. An evil corporation doing evil things to an evil agenda.

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[–] [email protected] 35 points 1 year ago (1 children)

So much for that ad revenue

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[–] [email protected] 32 points 1 year ago (6 children)

That post image.

Is it just me, or is Elon looking more and more like a movie villain as time goes by?

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[–] [email protected] 30 points 1 year ago (1 children)

"Google decimates Twitter search results" makes it sound like it's something Google did intentionally, rather than a simple refresh of Google's cache, now that they can't spider their way through Twitter's network.

In other words, it's Twitter that did this, not Google.

I don't support either in particular, but this shouldn't be immediately assumed as retaliation.

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