this post was submitted on 06 Nov 2024
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This has to be the idea of the century

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[–] [email protected] 121 points 2 weeks ago (2 children)

If they did this from the start it might've sounded fine, but now it just feels like they're trend-chasing after Apple Intelligence...

[–] [email protected] 32 points 2 weeks ago (1 children)

I mean they're already trend-chasing with the Windows 11 UI.

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[–] [email protected] 12 points 2 weeks ago (1 children)

That lawsuit could hold up in court, and I wouldn't be mad. Fuck MS

[–] [email protected] 5 points 2 weeks ago

Fuck MS

Always has been

[–] [email protected] 96 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

[–] [email protected] 35 points 2 weeks ago (4 children)

Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

[–] [email protected] 19 points 2 weeks ago (6 children)

I have no love for Microsoft but their naming is one of the worst parts... Let's make a game console! We'll call it Xbox!... That sold well let make another! We'll call it xbox360... Time for a refresh on the gaming console! We'll call it Xbox one... Another refresh but this time let's make two versions! We'll call them Xbox one series s and x box one series s!

Or our popular ide is bloated and people are asking for a light weight ide... What's our current ide called? Visual studio but alot of people abbreviate it to vs! Let's call the new one vscode! Do they have anything in common or share functionality or shortcuts? No

Don't get me started on windows.. 3.1... 95...nt...98...2000...me...vista...7...8....10...11 like wtf???

[–] [email protected] 8 points 2 weeks ago (1 children)

At least Xbox made some sense, it was originally going to be called the DirectXbox, thankfully they shortened the name to something catchier.

[–] [email protected] 7 points 2 weeks ago (2 children)

Yes... And the sequels? I still don't know if Xbox one s or x box one x is the higher end model....

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[–] [email protected] 16 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

The virgin .NET:

Thread.CurrentThread.CurrentCulture = System.Globalization.CultureInfo.InvariantCulture;
Thread.CurrentThread.CurrentUICulture = System.Globalization.CultureInfo.InvariantCulture;

The chad POSIX: LANG=C

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[–] [email protected] 15 points 2 weeks ago (3 children)

It sounds invasive. Like it's a private intelligence agency and not a chat bot.

[–] [email protected] 7 points 2 weeks ago

Perfectly on brand for Windows then lol

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[–] [email protected] 68 points 3 weeks ago (2 children)

"Windows Intelligence" is an oxymoron, just like whoever came up with this rebranding.

[–] [email protected] 8 points 2 weeks ago

Remember 'Microsoft Works'?! The home version of 'Office' almost entirely incompatible with everything.

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[–] [email protected] 60 points 2 weeks ago (3 children)

You can call it 𝓜𝓮𝓻𝓭𝓮, but it'll still taste like shit.

[–] [email protected] 12 points 2 weeks ago

Best usage of French vocabulaire I've ever seen, and I'm from Canada

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[–] [email protected] 50 points 2 weeks ago (2 children)

Should have stayed with Cortana, at least that was a cool name.

[–] [email protected] 12 points 2 weeks ago

I don't think Microsoft is capable of not fumbling everything related to the Halo franchise.

[–] [email protected] 8 points 2 weeks ago

I think staying with cortana and focusing on making that a useful feature would be a better strat. It would be cool to have a little cortana robot inside your computer helping you with various tasks.

[–] [email protected] 49 points 2 weeks ago (2 children)

Copilot is fantastic branding tbh. It's like the MBAs want change for the sake of keeping their jobs.

[–] [email protected] 23 points 2 weeks ago* (last edited 2 weeks ago)

For real.

I dislike Copilot with a burning passion, but I can't deny it's an amazing name. Because that's what AI in an OS should be.

A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.

Of course that's not what MS is doing, they're doing it to shove gimmicks down our throat and to scoop up data en masse.

Windows Intelligence is just... Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?

[–] [email protected] 11 points 2 weeks ago (2 children)

I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone's face and made us all hate it. Now they have to rebrand and hope we don't hate that too. Spoiler, we will.

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[–] [email protected] 40 points 2 weeks ago (2 children)

Why don’t they just call it Clippy?

[–] [email protected] 6 points 2 weeks ago

Or reprise their old assistants from XP.

At least a "computer Wizard" would make them stand out compared to ChatGPT in a funny box.

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[–] [email protected] 38 points 2 weeks ago

Microsoft try not to copy everything Apple does challenge: Impossible

At least "Apple Intelligence" is cute because the initials for it are A.I.

[–] [email protected] 35 points 2 weeks ago (4 children)

It's such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they're even doing in the building.

Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime... They're all very descriptive and cool sounding names of their software products. Copilot is a great name that they're throwing away along with Cortana because their crappy practices are crappy.

[–] [email protected] 20 points 2 weeks ago

Let me just windows app into my computer to see if it's still called copilot.

[–] [email protected] 7 points 2 weeks ago

It came from github copilot, which quite literally codes alongside you, like a copilot.

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[–] [email protected] 33 points 2 weeks ago

Excellent to see that Microsoft's product strategy continues to just be a flailing mess.

[–] [email protected] 28 points 3 weeks ago

that is pitiful

[–] [email protected] 28 points 2 weeks ago (1 children)

So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.

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[–] [email protected] 27 points 2 weeks ago (1 children)

Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

[–] [email protected] 8 points 2 weeks ago

Yeah I love that it's just a shitty product, but no, go on try fixing it with ✨ rebranding ✨

This is not only for Microsoft, AI is overhyped as a whole.

[–] [email protected] 22 points 2 weeks ago (1 children)

Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”

[–] coffee_with_cream 7 points 2 weeks ago

Pro max plus

[–] [email protected] 19 points 2 weeks ago

That would be an oxymoron.

[–] [email protected] 16 points 2 weeks ago

Wow where’d they get that jenius branding idea, I wonder.

Microsoft. Never changes.

[–] [email protected] 13 points 2 weeks ago (1 children)

Ooh, can I use that App that used to be Remote Desktop and then they renamed it, hmm, what did they call it… oh right “Windows App”

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[–] [email protected] 13 points 2 weeks ago

Give it another 6 months and it'll be "Skynet for xbox" or something similarly worse.

[–] [email protected] 12 points 2 weeks ago (1 children)

They should invest a couple billion in it, rename it and cancel afterwards.

[–] [email protected] 9 points 2 weeks ago (2 children)

You're thinking of Google, not Microsoft.

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[–] [email protected] 10 points 2 weeks ago

I mean that's standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it's the same product.

[–] [email protected] 8 points 2 weeks ago

"have you tried painting it pink, then maybe they will like it"

[–] [email protected] 7 points 2 weeks ago

First big tech slapped "powered by AI!" on everything and now - a mere 2 years later - it has been exposed as nothing but a safety risk without a tangible benefit, they're trying their best to hide it's mere existence while still dumping it into everything. They just can't help it.

[–] Brumefey 7 points 2 weeks ago

It will be as successfull as the twitter to x rebranding

[–] Imgonnatrythis 7 points 2 weeks ago

Sometimes a great idea just comes to you out of nowhere at all!

[–] [email protected] 6 points 2 weeks ago (1 children)

Bro looked at apples corny branding and envied it 😭🤞

[–] [email protected] 10 points 2 weeks ago (1 children)

As always, Microsoft is always one step behind apple.

At least apple intelligence was a little clever, its abbreviation is still "AI"

But windows intelligence? That just sounds fucking stupid. As an operating system windows is not known for its intelligence. Stupid slow, bloated, spying sack of shit software.

[–] [email protected] 5 points 2 weeks ago

They should've looked at their star software product: Microsoft access.

Now presenting: Access Intelligence

[–] [email protected] 5 points 2 weeks ago
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