Besides listening to her when she is on the radio from time to time, Taylor Swift was forever carved in my mind when she agreed to have a (now classic) duet with a goat.
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She's been an industry plant since the beginning of her life, her parents were both rich and her dad was already in the music industry.
This was mentioned and I do think it explains an important part of her initial success, but of course not all of it.
Miley Cyrus, Lana del ray, Zoe Kravitz all have wealthy parents whom were big in the music industry, but aren't as big Taylor Swift is.
It also seems important to note that her parents were not in the music industry, her dad was a stock broker and her mom was a marketing executive, according to what I'm reading here.
How was her dad in the music industry?
She was one of the few singers who appealed to love-crazy teenager girls a couple of decades ago.
Why did so many 12- year- olds buy Batman T-shirts in 1989? Other T-shirts were surely available?
Because she's not only good at producing the right music, she's good at business and has the right connections to launch them.
I went to a Daddy-Daughter school dance with my kid a few weeks ago, she's in Kindergarten, so it was just a new experience for her going to a dance, we had a good time. However, it's been a while since I've been to any sort of dance function at all (in school or out), but I'm pretty sure that more than half the songs were all Taylor Swift songs. I don't know if that's indicative of white people dance music selections in general, or if this was specific to that function and who they thought the girls wanted to listen to, but her music apparently gets played alot.
I think her popularity might be tied to her relatively clean image. Apart from the serial dating, the racist boyfriend thing, and the wasteful jet planes, she's still fairly clean in the eyes of popular America, she apparently hasn't had a big sex scandal or nude photos leak. Hell, when fake photos of her started spreading everywhere recently, that's when politicians started talking about reigning in and regulating AI Art, and that's been around for years now (even photoshopping images has been a thing for ages).
Funny enough though, my daughter actually hates Taylor Swift.
I honestly don't know. What I do know, though, is that her fanbase is weird and likes putting curses on people. No joke.
I'm with you, OP. There has to be something we're missing, right?
I think people in this thread have offered a pretty good mosaic of all of the things that lend to her inordinate success.
It's been really interesting reading everyone's answers and then looking for corroborating evidence in her music, videos, cultural touchstones and so on