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LEGO comes to mind. Not cheap, but definitely knows how to keep a healthy and active relationship with their customers.
I’m a big Lego fan and I agree that they are one of the best in this regard. However, they’ve taken up some relatively new practices such as compromising mold and instruction quality in favor of faster production, conditioning kids to gamble with minifigure loot boxes, commandeering a cornerstone of the secondhand market (BrickLink), and gatekeeping certain themes or genres behind massive price tags, which are not in the favor of customers in general.
Edit: There’s definitely been some price gouging with certain sets/themes too, ex. 76232 and 76292; and lazy designs and cheaping out on play/quality, ex. 76314. The Pharrell Williams movie and sets also don’t sit right with me because it feels like anybody can just buy their way into the medium/merchandise now. The Red Bull and Kick sponsors on the new F1 cars additionally are not true to how you’d want to think of the brand.
I hate the loot boxes and I hate the priced out gatekeeping
The minifig loot box thing bugs me
I like it. It gives me a nice way to give my kids little gifts that don't take up much space. If I had to pick specific ones it wouldn't work as well.
With that said, I do use an app to make sure they're not getting duplicates.
I loved them as a kid and just bought a 3 in 1 kit for my Granddaughters Easter basket. She is nutty balls over Legos. That company has secured multi-generational love.
@[email protected]
@[email protected] can confirm. My son bought a set that was missing on of the bags. Filled out a form and uploaded a picture of the box + what he had built so far and the remaining bags. 48 hours later, we had the missing bag and he was back to building.
So many other brands wouldn't even respond to something like that. You'd have to take it back to where you bought it for a refund, buy another set and start the build again.
Lego customer service understands that their product is more than colored plastic.
I second this one. LEGO is really well made, the sets are well designed, and the instructions are some of the best you’ll ever see in any build-it-yourself product of any kind.
If you do the math as time has gone on the average set has gotten far more complex and used more pieces. If you look at the prices from a the perspective of price per individual Lego piece I am pretty sure they have pretty much stayed the same price the entire time. I watched a YouTube video essay about it like a year ago so it's probably still true today.
Lego quality is still good but has noticeably degraded over the years.