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Pentagon Approved Funds for MrBeast, Kelly Clarkson, Guy Fieri in 2023 (www.rollingstone.com)

submitted 4 days ago by [email protected] to c/[email protected]

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cross-posted from: https://lemmy.world/post/23795825

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[–] [email protected] 73 points 4 days ago (1 children)

He and his team figured out the YouTube algorithm. He then took the money and spend it back on production. Because there are no guidelines or regulations of YouTube videos production, he is able to use any ethical or non-ethical tactics. His videos is treated like a high budget movie where every second count.

Companies sees his money and everyone want to get piece of the cacke so he is more visible to demographic outside of his target audience.

[–] [email protected] 26 points 4 days ago

He also invests a lot in localisation which makes his videos appealing to non western audiences.