this post was submitted on 21 May 2024
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Antiwork
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We're trying to reduce the numbers of hours a person has to work.
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We talk about the end of paid work being mandatory for survival.
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Is that right? To the average person, "Anti-Work" sounds like you're straight up against working, and unless you want to explain this to every single person individually, Fox News is going to keep having a field day misrepresenting your movement.
Yeah, "Work Reform" is much better. There's this weird trend of massively exaggerating a talking point, as the echo chamber seems incapable of thinking about any kind of optics or moderation
No work reform implies slightly different, which isn't the point. Any message must make you question the system.
If you're marketing only to people with critical thinking skills you'll miss most of the voting population, but you do you.
"Anti-Work" does this better how? I'm genuinely confused
Honestly that mod torpedoing the whole movement with a dumb interview and forcing the rebrand to work reform was probably one of the best things that could've happened.
Leftists really suck at marketing. Between that, antifa, and defunding the police, they really don't seem to know how to put a name to an idea that can't be misconstrued by an opponent with the maturity of a 5 year old (which, as luck would have it, is most opposition). I'd even argue BLM should be on that list.
Edit to add: global warming.
We're really good at marketing exclusively to other leftists.
The real problem is that big media (and therefore the prevailing narratives) are all controlled by the authoritarian corporate establishment.
I believe it stems from Liberalism. Class consciousness is on the rise, but newly-class aware liberals aren't yet aquainted with Leftist theory. These ideas are popular among liberals that are becoming more familiar with leftism but are disconnected from the centuries of leftist progress.
Black lives matter is the least hyperbolic statement of that movement imaginable. That there was pushback even on that framing speaks more to the vile ess of its opponents than to a failure of marketing.
You might want to put it on your list but it's the opposite problem to your other examples if anything.