The controllers can thermal throttle from sustained activity if not enough cooling capacity or thermal sink available. Most of them are just ARM CPUs at the end of the day.
However, things like this AIO nonsense is just that. No consumer product will ever be used for such sustained loads to require something like this. Those who do have far better cooling options to choose from and they will cool more than just a single drive.
Comparing them to Top Gear is insulting to Top Gear.