I see this as a win. It's absurd that anyone can own the term Taco Tuesday. It's literally a noun and a day of the week
this post was submitted on 24 Oct 2023
221 points (95.5% liked)
News
23376 readers
1968 users here now
Welcome to the News community!
Rules:
1. Be civil
Attack the argument, not the person. No racism/sexism/bigotry. Good faith argumentation only. This includes accusing another user of being a bot or paid actor. Trolling is uncivil and is grounds for removal and/or a community ban. Do not respond to rule-breaking content; report it and move on.
2. All posts should contain a source (url) that is as reliable and unbiased as possible and must only contain one link.
Obvious right or left wing sources will be removed at the mods discretion. We have an actively updated blocklist, which you can see here: https://lemmy.world/post/2246130 if you feel like any website is missing, contact the mods. Supporting links can be added in comments or posted seperately but not to the post body.
3. No bots, spam or self-promotion.
Only approved bots, which follow the guidelines for bots set by the instance, are allowed.
4. Post titles should be the same as the article used as source.
Posts which titles don’t match the source won’t be removed, but the autoMod will notify you, and if your title misrepresents the original article, the post will be deleted. If the site changed their headline, the bot might still contact you, just ignore it, we won’t delete your post.
5. Only recent news is allowed.
Posts must be news from the most recent 30 days.
6. All posts must be news articles.
No opinion pieces, Listicles, editorials or celebrity gossip is allowed. All posts will be judged on a case-by-case basis.
7. No duplicate posts.
If a source you used was already posted by someone else, the autoMod will leave a message. Please remove your post if the autoMod is correct. If the post that matches your post is very old, we refer you to rule 5.
8. Misinformation is prohibited.
Misinformation / propaganda is strictly prohibited. Any comment or post containing or linking to misinformation will be removed. If you feel that your post has been removed in error, credible sources must be provided.
9. No link shorteners.
The auto mod will contact you if a link shortener is detected, please delete your post if they are right.
10. Don't copy entire article in your post body
For copyright reasons, you are not allowed to copy an entire article into your post body. This is an instance wide rule, that is strictly enforced in this community.
founded 1 year ago
MODERATORS
Do you not remember the youtube drama over someone claiming the word "react"?
That was only 1 word...
I see this as an absolute win!
I'm really surprised that this is the top post here.
It's not just a noun and a day of the week. It's a noun and a day of the week used to formally sell tacos.
This is Taco Bell using its size and wealth to take something from smaller players so that it could make money with it.
And the smallest players have always had absolutely nothing to worry about. Part of trademark law is that you must defend it. That can be just a letter.
Everyone can now use "Taco Tuesday" without risk of being sued. Don't overthink it.
load more comments
(2 replies)
load more comments
(1 replies)
load more comments
(2 replies)
It’s Tuesday.
I know how I’m celebrating.
But not at Taco Hell.
My favorite bar here in town has a letter from Taco John's framed on the wall explaining why they had to change the name of their weekly taco special.
Because of their prices I'd basically given up on Taco Bell except for the value menu. But now every item that was $1 jumped to $1.5 (and everything else went up with it) so I'm cutting out Taco Bell completely. A few months back one of their limited time offers was $5 but when ordered à la carte was $12.47 -- that kinda revealed just how (unreasonably) skewed their profit margins must be.
It used to be $5-10 to feel gross and full, now it's $15-20 and takes 15 minutes both inside or drive through. I haven't been back in a couple years because of price and incompetence, there's better options for cheaper and quicker. Sheetz the gas station has been nailing Amerimexican for years if you're north east.
My local gas station attached Mexican joint has been cranking out local amazing cuisine for years, I would literally never even consider Taco Bell
Laredos has the best gas station breakfast tacos I have ever had
Taco Bell has stayed the cheapest food place for as long as I've known.
It's like $12 for a crunchwrap meal in my super low CoL town. Wemdy's still has their $5 buggie bag. I used to love Taco Bell but it now costs more than freaking Chipotle.
$5.69 for a crunchwrap in my relatively high CoL town. $5.99 for a "build your own cravings box" that's kinda like a biggie bag but maybe slightly less food and the specialty item can be a crunchwrap.
Build your own cravings box is amazing. Where I live you can’t order it in-store, it’s online order exclusive. But I think some locations don’t do it, which is sad.
load more comments
(1 replies)
load more comments
(1 replies)
I only go when I want to have the specific flavor profile they create. If I want actual Mexican food, they're my absolute last option
Yeah but that Breakfast Steak Crunchwrap with extra creamy jalapeño sauce…
Greatest fast food breakfast item. And I’ve eaten an embarrassing amount of fast food breakfast.
load more comments
(3 replies)
In Scandinavia it's Taco Friday. Who has the rights to that? Who needs to get sued? Who should we be mad at?
As far as I know, nobody. They understand the social good. And they celebrate it with tacos promptly when the workday ends at 4 PM.
load more comments
(1 replies)
Alert the Munch Squad.
I wanna munch!
Squad
Justin did a segment on this not long ago that had me in stitches
Hell yeah, happy to see some other MBMBAM fans on lemmy
Fuck Taco Bell. Taco Bell only won because Taco John's didn't have deep enough pockets to defend the trademarked term they legally had.
Look, fuck the gross Yum Brands mega conglomerate, but the idea that someone could own the trademark to "Taco Tuesday" is fucking ridiculous.
Welcome to the US, where the rules are made up and the goalposts are set by the deepest pockets.
load more comments
(9 replies)
No, Taco Bell won because WHO THE FUCK IS TACO JOHN'S AND WHY THE FUCK DO THEY OWN TACO TUESDAY?
Did you know that two companies had ownership of that trademark? Does anyone associate "Taco Tuesday" with anything but being alliterative? Do people immediately think of Taco John's or Gregory's when they hear "Taco Tuesday?"
No.
They probably think of every elementary school that had a Taco Tuesday at least once a month. They probably think of the Lego Movie. They probably think they're hilarious and just made it up for the first time.
Even if you knew of Taco John's and knew they had Taco Tuesday, did you know that it was their trademark?
Taco John's did not relinquish the mark because they couldn't fight it. They relinquished it for the same reason Gregory's did... they knew their claim to the mark was MINIMAL at best and it would be trivial to show common usage of the term that would render it generic.
load more comments
(14 replies)
They should have never been granted the trademark based on prioriry. They did not coin or use the term first. They are not fighting because they know they wouldn't survive a challenge which is why they just bullied small shops who themselves didn't have the pockets to defend themselves.
I don't think that's what happened? Based on this article and another one I read, it seems that now the Taco Tuesday trademark is relinquished meaning anyone can use it. I'm guessing taco bell would rather everyone be able to use it including them rather than it being locked down by someone who's not them.
Indeed that was the case:
According to The Strange History of Taco Tuesday, the promotional phrase was started in 1982 by a chain called Taco John’s based out of Cheyenne, Wyoming. In fact, Taco John’s placed a registered trademark on the phrase in 1989 to attach it to their brand. They filed a lawsuit against another restaurant chain after seeing that it was used, but the lawsuit resulted in bad press, so they have stopped enforcing their trademark. They still use it as their brand’s signature, and rightfully so!
https://bennystacos.com/taco-tuesday-legendary-tradition/
So Taco John gave up the trademark and now any restaurant can advertise "Taco Tuesday" specials.
My understanding is Taco John’s used to prevent smaller shops from using it
Do you really want Taco John's to hold the usage rights to 'taco Tuesday'?
view more: next ›