I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.
this post was submitted on 14 May 2025
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This might be the funniest shit I've read.
Your move Peacock.
Cockpee!
How long until it goes back to just being HBO?
it will be HBO MAX +, or hbo max pro+ next.
“HBO Go Max Now +” as it’s final shriek into the void before finally just returning to “HBO” 🤣
That's like apple putting out a new same sized phone with no new options, but a different model number.
I don’t think anybody referred to it as Max anyway. Such a generic lame name.
Example of products that could be named Max:
- power tools
- protein supplements
- engine oil
- gas chambers
I didn't know they renamed it
I'm all for letting people self-identify, but cmon and make up your mind already
I'll never remember this new one
What bad PR did they do to cause a need for another stupid name change? Lol Max didn't have that HBO in it so people stopped thinking it was premium? I coulda fucking told you that.
I hate that their SEOs are good enough to get away with plain old max as a search term. It makes me irrationally angry when big corpos make these stupid decisions and get away with it, but only regret it when it immediately hurts their bottom line.
No way it's good SEO, it's 100% the search engines hard coding responses into their systems or something like that
The instantaneous speed and level of raw aggression some search terms have scream of meddling
Not meddling. Paid promotion. Google sells advantage. Has for years and years.
What a ride
I wonder if they looked at the data for how people find the website, I'd find it by googling "hbo login"
I suspect the competent people knew all along. I wonder if the name was changed because of internal politics in the company against HBO. They changed the name when they were gutting a lot of HBO's leadership
HBO go max or go home now.
To be fair, the name "X" was already taken and Max Diddy doesn't roll off the tongue.
This is bullshit.
I demand HBO Maxine.