this post was submitted on 30 Jul 2024
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If you've watched any Olympics coverage this week, you've likely been confronted with an ad for Google's Gemini AI called "Dear Sydney." In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone.

"I'm pretty good with words, but this has to be just right," the father intones before asking Gemini to "Help my daughter write a letter telling Sydney how inspiring she is..." Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be "just like you."

I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, "Dear Sydney" presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.

Inserting Gemini into a child's heartfelt request for parental help makes it seem like the parent in question is offloading their responsibilities to a computer in the coldest, most sterile way possible. More than that, it comes across as an attempt to avoid an opportunity to bond with a child over a shared interest in a creative way.

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[–] [email protected] 311 points 4 months ago (8 children)

This is one of the weirdest of several weird things about the people who are marketing AI right now

I went to ChatGPT right now and one of the auto prompts it has is “Message to comfort a friend”

If I was in some sort of distress and someone sent me a comforting message and I later found out they had ChatGPT write the message for them I think I would abandon the friendship as a pointless endeavor

What world do these people live in where they’re like “I wish AI would write meaningful messages to my friends for me, so I didn’t have to”

[–] [email protected] 96 points 4 months ago (3 children)

The thing they're trying to market is a lot of people genuinely don't know what to say at certain times. Instead of replacing an emotional activity, its meant to be used when you literally can't do it but need to.

Obviously that's not the way it should go, but it is an actual problem they're trying to talk to. I had a friend feel real down in high school because his parents didn't attend an award ceremony, and I couldn't help cause I just didn't know what to say. AI could've hypothetically given me a rough draft or inspiration. Obviously I wouldn't have just texted what the AI said, but it could've gotten me past the part I was stuck on.

In my experience, AI is shit at that anyway. 9 times out of 10 when I ask it anything even remotely deep it restates the problem like "I'm sorry to hear your parents couldn't make it". AI can't really solve the problem google wants it to, and I'm honestly glad it can't.

[–] [email protected] 64 points 4 months ago (1 children)

They're trying to market emotion because emotion sells.

It's also exactly what AI should be kept away from.

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[–] [email protected] 35 points 4 months ago

A lot of the times when you don't know what to say, it's not because you can't find the right words, but the right words simply don't exist. There's nothing that captures your sorrow for the person.

Funny enough, the right thing to say is that you don't know what to say. And just offer yourself to be there for them.

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[–] [email protected] 28 points 4 months ago

The article makes a mention of the early part of the movie Her, where he's writing a heartfelt, personal card that turns out to be his job, writing from one stranger to another. That reference was exactly on target: I think most of us thought outsourcing such a thing was a completely bizarre idea, and it is. It's maybe even worse if you're not even outsourcing to someone with emotions but to an AI.

[–] [email protected] 21 points 4 months ago (2 children)

I would abandon the friendship as a pointless endeavor

You're in luck, you can subscribe to an AI friend instead. ~/s~

[–] [email protected] 21 points 4 months ago (4 children)

You’ve seen porn addiction yes, but have you seen AI boyfriend emotional attachment addiction?

Guaranteed to ruin your life! Act now.

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[–] [email protected] 18 points 4 months ago

These seem like people who treat relationships like a game or an obligation instead of really wanting to know the person.

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[–] [email protected] 123 points 4 months ago (6 children)

"Dear Sydney" presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.

This is the problem I've had with the LLM announcements when they first came out. One of their favorite examples is writing a Thank You note.

The whole point of a Thank You note is that you didn't have to write it, but you took time out of your day anyways to find your own words to thank someone.

[–] [email protected] 32 points 4 months ago* (last edited 4 months ago)

Sincerity is a foreign concept to MBAs, VCs, and anyone who thinks they're on a business Grind Set. They view the world as a game and interpersonal relationships as a game mechanic.

[–] [email protected] 19 points 4 months ago

Ugh, who has time for that? I need all of my waking hours to be devoted to increasing work productivity and consuming products. Computers can feel my pesky feelings for me now.

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[–] captain_aggravated 96 points 4 months ago (2 children)

Robot, experience this dramatic irony for me!

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[–] [email protected] 92 points 4 months ago (7 children)

So in the spring I got a letter from a student telling me how much they appreciate me as a teacher. At the time I was going through some s***. Still am frankly. So it meant a lot to me.That was such a nice letter.

I read it again the next day and realized it was too perfect. Some of the phrasing just didn't make sense for a high school student. Some of the punctuation.

I have no doubt the student was sincere in their appreciation for me, But once I realized what they had done It cheapened those happy feelings. Blah.

[–] [email protected] 46 points 4 months ago (1 children)

You should've asked Gemini what to feel about it and how to response...

[–] [email protected] 20 points 4 months ago (1 children)

That's the problem with how they are doing it, everyone seems to want AI to do everything, everywhere.

It is now getting on my own nerves, because more and more customers want to have somehow AI integrated in their websites, even when they don't have a use for it.

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[–] [email protected] 91 points 4 months ago (8 children)

Glad to see others have also keyed in on just how lame this ad was.

My immediate thought was, if you (the guy doing the voiceover as the father) are so mentally deficient that you can't even put together a four sentence paragraph of your own original thoughts for fanmail, then what hope do you have of doing anything else as a functioning adult?

Worse yet, what does this teach the kid?

[–] [email protected] 36 points 4 months ago (1 children)

It should be like a core memory for the kid to do this with her dad. It's like having an LLM to play catch or do tea parties with her.

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[–] Imgonnatrythis 71 points 4 months ago

That's not fan mail. That's spam.

[–] [email protected] 57 points 4 months ago (4 children)

"Hey Google, raise my children."

[–] [email protected] 19 points 4 months ago (1 children)

People have been trying that for a bit, it's not working too well

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[–] [email protected] 55 points 4 months ago* (last edited 4 months ago) (1 children)

The people making these ads can't fathom anything past pure efficiency. It's what their entire job revolves around, efficiently using corporate resources to maximize the amount of people using or paying for a product.

Sure, I would like to be more efficient when writing, but that doesn't mean writing the whole letter for me, it means giving me pointers on how to start it, things to emphasize, or how to reword something that doesn't sound quite right, so I don't spend 10 minutes staring at an email wondering if the way I worded it will be taken the wrong way.

AI is a tool, it is not a replacement for humans. Trying to replace true human interaction with an LLM is like trying to replace an experienced person's job with a freshly hired intern with no experience. Sure, they can technically do the job, but they won't do it well. It's only a benefit when the intern works with the existing knowledgeable individuals in the field to do better work.

If we try to use AI to replace the entire process, we just end up with this:

[–] [email protected] 21 points 4 months ago (4 children)

That flowchart example is idiotic but I love it. The formal cover letter in between is more idiotic. It would be cool if we could collectively agree to just send "I'd like this job" instead of all the bullshit.

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[–] [email protected] 54 points 4 months ago (1 children)

I said all these things to my partner when I saw the ad as well.

I've spent more time helping my kid write Steam reviews of the games they're playing than this Dad did on writing a letter to his daughter's hero.

Simple as. Don't be surprised when the kid puts you in a crappy home to afford more Gemini credit or whatever.

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[–] [email protected] 46 points 4 months ago

Once you realize that everyone that works in marketing is a soulless demon, the world starts to make a lot more sense.

[–] [email protected] 44 points 4 months ago (6 children)

Okay. I'm a transhumanist. I like AI, automation, and the abolishment of involuntary labor as well as obligatory adversity. Even I thought this ad was super fucking creepy. How the fuck do you justify sending your daughter an auto-generated letter? Now, not only do you not care enough to do it yourself, you're lying to her about it.

[–] [email protected] 25 points 4 months ago (1 children)

Other way around - the AI is writing a letter "from" the daughter to be sent to the athlete. Still BS though, and I'm sure famous people just love getting spam fan mail where the person couldn't be bothered to draft it themself.

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[–] [email protected] 40 points 4 months ago (3 children)

this has to be just right

And then he couldn't even bother to choose the words himself

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[–] [email protected] 37 points 4 months ago
[–] [email protected] 36 points 4 months ago (7 children)

Let's say that there is a single player MMO where all the other players are played by AI, but it is done so well that you can't really see the difference from real-human MMO players.

Would you play this? I would not. The fact that there is a human on the other side is important, even though it does not make any practical difference. Same with birthday wishes - that's way Facebook did not automate "Happy birthday!" even though it could.

Would you upload your personal data and voice to Open AI for it to make a a birthday wishes call to your mom? So convinient! She won't know the difference, and you get a 5 bulletpoint summary afterwards! Such a hellscape.

[–] [email protected] 24 points 4 months ago (3 children)

I want an MMO where 90+% of the "players", are AI.

5% of the players are idk, "cylons" or vampires, or "outlaws" or whatever, and they have to hide among the townspeople. They need to act like AI. They need to think like AI. But they have objectives to destroy the ship, or gather an army of vampire spawn, or rob the bank, or whatever. To do this, they need to look like AI. They need to act like AI. They need to think like AI.

5% of the players are the "heroes" or "main characters" or "vampire hunters" or whatever. They are outed but have bonus powers. They have to route out the vampires or cylons or outlaws; whatever.

Basically a giant online game of mafia. Give the baddies special powers, give the heroes special powers. Weapons, armors, disguises, leveling, etc.. etc.. basic game mechanics.

But ultimately its a giant game of mafia using the AI as fog of war.

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[–] [email protected] 18 points 4 months ago (2 children)

There was an MMO that was single player, DotHack. It has its fans.

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[–] [email protected] 33 points 4 months ago (2 children)

It's like the South Park episode about using chatgpt to message their SO

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[–] [email protected] 33 points 4 months ago (1 children)

Let's change the like button on youtube videos into an AI assistant that writes a three page email of thanks to the creator whenever it is pressed.

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[–] [email protected] 30 points 4 months ago* (last edited 4 months ago) (1 children)

Pshh fellow comrades....

Then you haven't seen the movie theater ad they are showing where they ask the Genini AI to write a break up letter for them.

Anyone that does that, deserves to be alone for the rest of their days.

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[–] [email protected] 29 points 4 months ago

Reminds me of the movie Her, where all kinds of heartfelt letters were outsourced to professional agencies.

[–] [email protected] 28 points 4 months ago (1 children)

I agree. This ad was immediately disgusting, cringy, and deflated my already floundering hope for humanity. Google sucks.

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[–] [email protected] 26 points 4 months ago (2 children)

The obvious missing element is another AI on Sydney’s end to summarize all the fan mail into a one-number sentiment score. At that point we can eliminate both the AIs and the mental effort, and just send each other single numbers via an ad-sponsored Google service.

[–] [email protected] 16 points 4 months ago

Which they will unceremoniously murder after it fails to get enough traction in a month after launch.

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[–] [email protected] 25 points 4 months ago (3 children)

Thank you! The ads from everywhere this Olympics have been so fucking weird. I even started a thread on mastodon and this ad was on it. https://hachyderm.io/@ch00f/112861965493613935

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[–] [email protected] 24 points 4 months ago

"This message really needs to be passionate and demonstrate my emotional investment, I'd better have a text generation algorithm do it for me"

[–] [email protected] 24 points 4 months ago (2 children)

This! I was appalled when this ad played, suggesting that ANYONE comes out of that fictional scenario pleased is ridiculous. No one wants to receive a crappy AI-written email, ESPECIALLY when the primary topic is emotional. Using an LLM to write a message for a loved one tells everyone that you don't actually care enough to write it yourself. And Google is putting their big check of approval on the whole scenario saying, "This is what we want you to use Gemini for." Absolutely abysmal.

The ONLY version of this ad that makes any sense is if the parent writing the email is illiterate or has a medical issue where they can't type. But I'd rather see them use AI to make dictation better and more powerful instead.

We're all switching to Kagi Search and moving our email to ProtonMail or the like right? I don't need this kind of crap in my digital tool kit.

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[–] [email protected] 23 points 4 months ago (1 children)

"Hey Google, please write a letter from my family, addressed to me, that pretends that they love me deeply, and approve of me wholly, even though I am a soulless, emotionless ghoul that longs for the day we'll have truly functional AR glasses, so that I can superimpose stock tickers over the top of their worthless smiles."

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[–] [email protected] 22 points 4 months ago

Yeah, fully agree. This is one of the reasons big tech is dangerous with AI, their sense of humanity and their instincts on what's right are way off.

Oozes superficiality. Say anything do anything for market share.

[–] [email protected] 21 points 4 months ago

It's 2027, the AI killer app never came, but LLMification has produced an unimaginable glut of mediocre media and the most popular AI application is to use it to find human sourced material.

The stock market is like a ship on fire, but you can buy video cards for pennies on the dollar.

[–] [email protected] 19 points 4 months ago

And Google turned off display of dislikes. Although it was for Apple's ad.

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