Impressive. In the world of high-amounts-of-capital-required-to-start businesses, I think space internet is up near the top. That gives de-facto monopoly status to anyone who can launch.
I guess it helps when you also control the rocket company, which had government money to help develop.
There were a number of high profile attempts before this and they all sucked or failed.
Either way I'm pretty uncomfortable with Elon being in charge of this thing and hope he gets some competition soon.