Food city branded fig newtons are better than brand name. Lol

Depends which store brand too. Costco stuff (Kirkland) is almost always really good. Safeway has a good store brand too (O Organics and Signature). Kroger's are like, okay (Private Selection). Walmart's (Great Value) are hit or miss. Natural Grocer's stuff is usually good, and Trader Joe's is usually great. Target's Good and Gather seems good though I haven't tried many since I rarely go there for groceries. Uh... so I guess I mean pretty much everything.

Publix Monterey Jack cheese is, oddly, better than the other brands. Like it's the first one I ever tasted that wasn't just rubbery nonsense. Their milk and butter we like, and their coffee is good.

Whole Foods store brands are all pretty good stuff.

I buy any brand of canned beans (I don't buy refried beans, I refry them) or dry beans, unbleached white flour, egg noodles, fizzy water (though I do prefer Topo Chico, it's a weak preference), sugar, and a lot of what we buy is fresh fruit & vegetables, they mostly aren't branded.

I would say pretty much anything. The only time I got a cheaper brand and absolutely hated it was when I saw a pack of Bar-S hot dogs for like $0.60. You know how the stereotype is that hotdogs are made from feet and assholes? Those Bar-S fuckers tasted like they actually were.

Sometimes the off brand is even better than the name brand. Oreos, for example, are way better than Hydrox.

Non organic and GMO foods. Oftentimes the only difference is the label. Even if truly "non GMO" that doesn't count for the thousands of years worth of selective breeding that are basically GMOs with extra steps.

Not to mention for organic and GMO food they often use a shit ton of pesticides because they can't use plants with built in insect resistance.

Another, perhaps controversial, item are non cage free/free range eggs and meat. Similar to the first point, most of these only differ in label and there is often no difference. Even if they are free range and certified by the government, the official definition for free range is a maximum of 5 chickens for a 1x1meter of space, hardly free range. Cage free is even worse, instead of many small cages it's essentially one large cage with thousands of chickens and much greater chance for workers to step on and crush them while attempting to work.

Food should be cheap but a company's soul objective is to increase revenue (high prices) and reduce cost (inhumane conditions). Even farmers markets are corrupted, many of the stands there sell goods from large producers to capitalize on peoples willingness to spend more for "local" and "humanely" produced goods.

That being said if they are genuinely a local farmer doing honest work then please support them. They need all the help they can get.

You can still buy pasta for $1/lb at trader joes. It's completely fine.

I'm guessing this is an American thing, because branded versions of common grocery items are typically industrial, overprocessed garbage. Or maybe the OP means actively manufactured stuff like cereal or yougrt as opposed to actual common groceries like meat, cheese or vegetables? i don't know it's weird phrasing either way.

FWIW, not in the US and it's unbranded fresh/locally sourced stuff>store brand from specific stores>industrial brands for me in most cases. Except what? Olive oil, maybe? Cookies, in that locally made cookies are actually more expensive than the mass produced sugar pucks. Eh... I don't know, soft drinks and snacks? Basically if it's actively trying to kill you the big brands do it better.