News

23424 readers

2492 users here now

Welcome to the News community!

Rules:

1. Be civil

Attack the argument, not the person. No racism/sexism/bigotry. Good faith argumentation only. This includes accusing another user of being a bot or paid actor. Trolling is uncivil and is grounds for removal and/or a community ban. Do not respond to rule-breaking content; report it and move on.

2. All posts should contain a source (url) that is as reliable and unbiased as possible and must only contain one link.

Obvious right or left wing sources will be removed at the mods discretion. We have an actively updated blocklist, which you can see here: https://lemmy.world/post/2246130 if you feel like any website is missing, contact the mods. Supporting links can be added in comments or posted seperately but not to the post body.

3. No bots, spam or self-promotion.

Only approved bots, which follow the guidelines for bots set by the instance, are allowed.

4. Post titles should be the same as the article used as source.

Posts which titles don’t match the source won’t be removed, but the autoMod will notify you, and if your title misrepresents the original article, the post will be deleted. If the site changed their headline, the bot might still contact you, just ignore it, we won’t delete your post.

5. Only recent news is allowed.

Posts must be news from the most recent 30 days.

6. All posts must be news articles.

No opinion pieces, Listicles, editorials or celebrity gossip is allowed. All posts will be judged on a case-by-case basis.

7. No duplicate posts.

If a source you used was already posted by someone else, the autoMod will leave a message. Please remove your post if the autoMod is correct. If the post that matches your post is very old, we refer you to rule 5.

8. Misinformation is prohibited.

Misinformation / propaganda is strictly prohibited. Any comment or post containing or linking to misinformation will be removed. If you feel that your post has been removed in error, credible sources must be provided.

9. No link shorteners.

The auto mod will contact you if a link shortener is detected, please delete your post if they are right.

10. Don't copy entire article in your post body

For copyright reasons, you are not allowed to copy an entire article into your post body. This is an instance wide rule, that is strictly enforced in this community.

founded 2 years ago

MODERATORS

[email protected]

459

'Influencer fatigue' is real and young people are getting tired of it (www.yahoo.com)

submitted 8 months ago by [email protected] to c/[email protected]

137 comments fedilink hide all child comments

Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.

...

According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.

Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 53 points 8 months ago (3 children)

Probably an old man yelling at cloud sentiment, but I hated them from the very beginning.

[–] [email protected] 12 points 8 months ago

I'm definitely an old man. And i remember when YouTube influencers started being a thing.

To this day, I have no idea what the hell a Mr Beast is or any of these famous YouTubers are. And most of them either fade away or get propped up by some bad news.

[–] [email protected] 6 points 8 months ago* (last edited 8 months ago)

I am not an old man, and I felt the same. I left Facebook in 2008, don’t have insta, TikTok, or tweet. I also left Reddit in 2014ish.

I only use HN (on and off to comment on articles), and recently started Lemmy. Will I stay? Idk. Some international acquaintances and friends use WhatsApp, but I’ve mainly quit it.

[–] [email protected] 1 points 8 months ago

Influencer is a bad name, but I see them as bottom-up content creator, instead of the top-down conventional media. In this sense it's more democratic approach and there is a wider choice and plurality of voices. But mainstream media is now enrolling them, for instance Reach Plc (who owns the Mirror and the Daily Express) fired a bunch of journalists and hired influencers. So you know, now you're going to get the worst of two worlds.