this post was submitted on 06 Jul 2023
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SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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[–] [email protected] 1 points 1 year ago* (last edited 1 year ago) (1 children)

Looking at the pages for lemmy.ml, beehaw.org, lemmy.world, kbin.social, as well as lemm.ee paints an interesting, if expected, picture.

For one thing, lemmy.ml is categorized as "Games > Games - Other (In United States)" which made me scratch my head to the point of hurting my scalp. The rest are uncategorized (which is better than being miscategorized, imo).

Now, for the stats:

Instance Total Visits for June 2023 % Change from May 2023 Bounce Rate Pages per Visit Average Visit Duration #1 Incoming Traffic Source (from social media)
reddit.com¹ 1.7B -3.36% 37.98% 6.21 8:24 Youtube (52.48%)
lemmy.world 3.5M n/a² 38.12% 6.62 8:44 Reddit (97.29%)
kbin.social 2.9M +5000% 26.24% 11.2 9:18 Reddit (93.92%)
lemmy.ml 1.5M +1716% 51.79% 5.55 3:54 Reddit (98.86%)
feddit.de 791.7K +5000% 55.88% 2.76 3:57 Reddit (98.31%)
beehaw.org 790.1K +5000% 35.48% 4.50 5:44 Reddit (96.24%)
lemmy.ca 186.4K +1615% 69.14% 2.45 1:05 Reddit (100%)
lemm.ee 167.5K +5000% 29.58% 6.73 5:18 Reddit (86.81%)
  • ¹ -- reddit.com is included as a point of comparison
  • ² -- lemmy.world didn't exist yet in May 2023

We can see that the larger instances are already performing well in comparison to reddit when it comes to "interaction" statistics. It's a surprise, however that kbin.social trounces everyone else it was compared to--even comparing favorably with lemmy.world in visit numbers. In comparison, lemmy.ml performed quite badly especially in bounce rate and average visit duration. Someone who's better equipped than me in analyzing these figures can perhaps do a better anaylsis, but from what I can see, we're not doing that bad here.

I've also added lemm.ee into the mix just for good measure (and perhaps as a proxy for smaller-ish instances), and it's doing quite good as well.


EDITS:

  • Added lemmy.ca into the table as well.
  • Added feddit.de into the table.
[–] [email protected] 1 points 1 year ago

Something to keep in mind to contextualize the interaction statistics: the density of contributors to lurkers in these numbers will be drastically higher here due to the greater barrier to entry as well as the average user type of the migration. It should be expected that the average user in a niche/early-adopter community will be more active.