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SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.
For comparison, here's how traffic has changed for other popular social networking websites:
Source: https://www.similarweb.com/website/reddit.com/#overview
I see a lot of people saying, "I can't believe it was only a 3% drop," and I'd like to offer some context as to why there's not enough data here to really tell a story, yet. It could go a few different ways.
The Reddit protests in June were a big deal, not just on Reddit or Lemmy, but to the media at-large. Traffic surely saw a huge influx of people wanting to look at the dumpster fire. I know that I myself used Reddit a lot leading up to the blackouts, since it was, in a sense, the last hurrah of Reddit as we knew it. The Spez AMA would have driven traffic. The NSFW sub protests would have driven traffic. All those news articles linked to Reddit directly, and they would have also driven traffic.
Even with all that, there's still a decrease in traffic. As others have said, July will be a better metric for the actual damage done, since the media has largely moved on and aren't driving as many visits, and 3PAs are toast.
These numbers would have been more representative if we could have had more than a quarter to look at. What was the QoQ trajectory before this? For all we know, this could have indicated business as usual, or it could have indicated something much bigger, depending on what the traffic metrics over the past 12-24 months could show us.
I also would have liked to see the history for unique sessions and unique visitors. If there was a huge influx of unique visitors compared to the past few months, but traffic was still decreased overall, then that would indicate it came from news clicks or bots.
Basically what I'm saying is that the data doesn't paint any kind of real picture right at this moment. That doesn't mean there was no impact though. Time will tell.
Thank you for understanding basic statistics and data analysis (some people here do not). It's all about the trends shown by the data, rather than the raw numbers.
There’s also the rapid influx of bots, since admins were using GPT bots to astroturf on their behalf.
More importantly, traffic is a trailing indicator. The protests and anger were from content creators and moderators. As they leave, the quality on Reddit will decrease significantly but that will take months/years. And the traffic will decrease but will follow the drop in quality content and moderation. Based upon the increased quality of posts on lemmy just in the last 3 weeks, many of the content creators have moved to the fediverse.
This is for June. Third party apps were still working, and personally I didn’t change my Reddit browsing habit much during June. Now that third party apps are officially dead, I’ve been on Reddit a lot less, and been spending more time on Lemmy. Curious to see what the numbers look like for July.
Lemmy needs !RemindMe
Similar Web has no idea of traffic over third party apps to start with. So it wouldn’t even notice a difference at July 1st.
I was a heavy user before, for sure. I used to scroll Reddit for hours a day. I uninstalled my app when the blackouts started. If I do a google search where the answer is on reddit, i'll still look at that answer. But for the most part, I am gone. Seems like a lot of people are all bark no bite though.
If I do a google search where the answer is on reddit
This is what I'm missing the most, because I've learned to automatically add "reddit" to most of my searches, since I usually could find a better discussion there.
But now it's useless - if you need a product recommendation, it's filled with bots obviously schilling for whoever paid, fake reviews, and it's generally useless. And technical questions mostly lead to subreddits that were closed, and I have no idea what state are they in now - but I still don't want to give them traffic.
But what to do now? The internet is basically unusable by now. Everyone and now even AIs are writing blog posts or videos about things they barely understand, you have literaly thousands of AI generated pages about programming questions, some of them are outright wrong, and if you need something more complex than a single command - for example how to write a good video game AI architecture (especially this search term is FUCKED. I need to rewrite steerring, navigation and behaviors for a video game, but good luck searching for "video game AI" in the last few months...), most of the articles or tutorials are pretty shitty.
Every search term is filled with mediocre blog posts, usually copy-pasted between eachother. I literally don't know how to use the internet for deeply researching a topic anymore - everything is just barely scratching the surface in the most popularized way possible.
I guess I just have to start searching on scholar.google.com...
I reddit a LOT at work so I was probably spending roughly 3-4 hours a day with reddit at least in the background and I haven't actually intentionally visited the site for two weeks.
Honestly, my mental health is improving. Reddit is a shitty outrage machine that's astroturfed by corporations and fascists.
Did the same thing and deleted my account. My muscle memory can't find the app and my battery last a full day.
I've just put Connect for Lemmy in the same place where the Boost for Reddit icon was on my home screen and the problem is solved.
On the one hand, this doesn't seem like a lot. But on the other, this is just for June. A lot of people left or drastically cut down their usage at the very end of June, and we're not seeing this reflected in the data yet.
Even so, no company wants to say they've lost 3% of their customers. With 1.7 billion total, that's still 51 million people. It's a notable loss, especially for a company trying to become profitable and have an IPO.
I used Apollo right up until it shut down, and I haven’t touched Reddit since. I’m guessing I’m not the only one.
I was also an enthusiastic Apollo user.
Other than Lenny, do you replace Reddit with anything else? This thread we’re in now is an exception - there are a lot of posts here. But most threads on Lemmy are pretty empty.
Thats why its up to all of us to start participating.
Protip: If you really want to start a conversation/get engagement, follow Cunningham's Law:
the best way to get the right answer on the internet is not to ask a question; it's to post the wrong answer.
So, fill those empty posts with confidently incorrect statements and watch that comment section fill up as people rush in to correct you.
Actually, Cunningham’s Law says nothing of the sort. If you look at the source material as I have done - and in the original Phoenician, because so much is lost in translation otherwise - you’ll quickly note that Cunningham is really attempting to convey the hopeless sense of man’s search for purpose in a cruel, unforgiving world. While some scholars debate the literal truth to this sentiment as expressed by the author, it is generally thought plausible if not outright likely that these writings followed a catastrophic life event of some sort - the loss of a child or death of a spouse, witnessing the end of a great civilization, a dick pic delivered to the wrong person. While the specifics aren’t known, what we do know about the author is that he would likely be further distraught at the loss of control and ownership experienced with a misattributed “law” on the internet should such a thing even be imaginable.
I like this law
Lemmy.world is on there too - it wasn't tracked in May but in June it was up to 3.5M visits with 970K unique visitors, so starting off pretty well.
Source: https://pro.similarweb.com/#/digitalsuite/websiteanalysis/overview/website-performance/*/999/3m?webSource=Total&key=lemmy.world
I suspect half that drop is from me alone, lol.
Reddit lost a LOT of their power users. Even if the general traffic isn't that badly dented, it means a lot of the best content and conversations will not go back. Reddit will spiral down to a 9gag clone.
I lurk the frontpage occasionally and I've already noticed the Reddit atmosphere has gotten ... weird.
Little-known, content-churning subreddits are bubbling to the top because of all the other blackouts and desertions. Fringe viewpoints and wacko opinions that would normally get downvoted to the bottom of a thread are now out in the open because there's no voice of reason to hold them back.
And the kind of people that are still on there, acting as if everything is fine (or, God forbid, better(???) than it was before the revolts) ... it's a very strange place now.
Reddit is pretty much at the point where you can open any thread on the front page and the comments will be indistinguishable from a Facebook comment section.
We gotta pump those numbers up. Those are rookie numbers.
I'm genuinely surprised the Lemmy exodus has been as large as 3%. Reddit will be just fine. This isn't like Digg > Reddit.
I mean, this is actually a lot like Digg > Reddit, the same class of user has migrated. It's just that Reddit has long outgrown that techy/nerdy demographic. I doubt they'll miss us much.
Nor do I want that other 97% to follow us to Lemmy, especially.
Appears that this doesn't include July numbers. I think most of the people leaving Reddit, myself included, didn't do it until our 3rd party apps actually got killed on July 1st. Will be interesting to see these numbers at the end of the month.
Exactly.. My Boost for Reddit stopped working on the 5th and here I am. 😇
I'd say I slowed down my usage, as I looked for alternatives. But yeah, once Apollo stopped working, I cut out Reddit cold turkey.
The real data point will come in a few months/years. On every social media platform, a small percentage of users drive the majority of content. On Twitter, for example, 25% of the users create 75% of the tweets. So estimating the effect of Redditgate by traffic is a poor metric (at best a trailing metric). Lots of lurkers (which is the vast majority of users) will still drive traffic until the content becomes worse. And for the many users and moderators of Reddit which were creating and curating nearly all the content, I've got to believe a significant percentage are irretrievably angered by their FREE efforts being dismissed by u/spez and have left. Just losing the efforts of the bot subreddit over the next few months will flood Reddit with exponentially increasing shitposts.
I think many are coming to Lemmy just based upon my anecdotal observation that the quality of posts on Lemmy has increased dramatically in the last 3 weeks.
I'm only hopping on reddit momentarily if I'm looking for specific information. For my casual browsing, I've largely transitioned over to here, and I'm enjoying myself immensely.
I'm not surprised it's a huge drop, but there's a vindictive part of me that wants the bleeding to continue.
It will be much more interesting to see a year from now, after most of the actual content posters and decent mods have left. 🍿
July is what will matter. Most of either dropped or changed browsing habbits after July 1st
I really hope it will be at least another 7% If being this shity to their users ends up with loss barely above the rounding error, it does not bode well for the future.
One point to keep in mind is that drama also brings engagement IN, not just out. When the drama subsides, the temporary boost in activity from new users or lurkers will go down too.
That being said, the percent decrease was always gonna be in the single digits. The average redditor was never gonna stick with a prolonged protest of a service that remains free to use.
Let’s keep that trend going