I personally chucked it up to artistry. Makeup is to put it literally is drawing on your face and thusly it's art. I'm a artist and yea I've had people male and female see one of my photos or drawings and ask me how I made this or that thing look cool. I've even had people say my photographs look nice because I take a lot of pictures, and well I suppose that's a pretty blunt way of saying I practiced. If you don't study a art form you won't know what separates beginner artists from veteran artists. Tbh the only reason I know anything about makeup is because I sketch and making human CGI models is basically doing makeup for someone else and even then I understand that a lot of my terminology might be wrong and you can't just simply make someones nose smaller or make them have a bigger mouth.

Cause it's really difficult to apply a subtle hint of makeup to enhance existing features. Men (usually) don't get a ton of practice at it, so they use a heavy hand.

People that say they hate makeup USUALLY just hate heavy, poorly done makeup.
People that say they hate cosmetic surgery USUALLY just hate heavy, poorly done plastic surgery.

I hate when people feel they need to apply makeup they don't want, and hate when people feel they need surgery to look good, but there are definitely people who do both for the right reasons, and do them well, and people DO notice the improvement, they just don't always notice why.

I do feel bad that makeup isn't more normalized for men. That said, the more you practice, the less noticeable it is! And if you go for a practiced natural look, it will probably not be noticeable to other men! For what it's worth, makeup is almost always going to be immediately noticed by people who do makeup

I be you do know plenty of guys that do, it's easy to assume everyone thinks like you but that's not how humans work.

As a man, I agree. I think it's more that if it's noticable make up, it's probably too much, and that's the only kind most men notice. I personally don't care about the things you mentioned, however I do appreciate eyeliner and hair dyes (as long as it isn't damaged to a crisp). Otherwise, just generally looking healthy and hygienic is important.

I'm a guy who really likes all of those, and heavier make-up looks in general. I wouldn't ever expect someone to wear them just for me though. I see makeup as something that's 90% for the person wearing it, and making them feel good about themselves. Same goes for lighter or no make-up looks. The confidence from feeling good about yourself is far more important than whatever "look" you go for.