this post was submitted on 30 Oct 2023
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Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago::undefined

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[–] [email protected] 260 points 9 months ago (4 children)

Eh, unlike some of the other pretty blatantly frivolous lawsuits we’ve seen lately (such as the google chrome cast one) this seems pretty legit. They had a globally recognized company called threads that worked in the software industry and meta had made multiple offers for their IP showing they knew about them and still went ahead. Seems clear cut and Meta will likely have to change the name.

[–] long_chicken_boat 95 points 9 months ago (4 children)

you're right in almost everything

Seems clear cut and Meta will likely have to change the name.

Meta has a massive amount of resources, I'm sure they can afford more lawyers than the British company. Courts tend to favor the one with most resources, so the smaller company will have a very hard time trying to make Meta to change their app's name.

[–] [email protected] 13 points 9 months ago (1 children)

The UK courts will be inclined to favour the UK company over an American conglomerate. They have to operate within the confines of the law but the British government really do want to show that they can actually act against these big multinationals (they need the win) so there may be quite a lot of interest in this case.

I can totally see the courts been heavily encouraged to throw the book at them as much as possible.

[–] [email protected] 2 points 9 months ago* (last edited 9 months ago)

While you're absolutely right, there is often an element of appeasing the big US tech companies in London, given that the likes of Meta and Amazon are two of the biggest employers in the tech industry here. Pair this with the fact that we've got a large tech industry with very zero unicorns or home-grown success stories with a UK HQ, and I can see some pressure to compromise.

There's a reason why FAANG companies barely pay tax here, and it's often because the threat of packing up and going home would absolutely crush the UK tech industry.

[–] [email protected] 3 points 9 months ago

Pretty sure the original company will accept at a certain price, they just want to put legal pressure to make it rise, which is fair.

[–] [email protected] 51 points 9 months ago

It should be easy to rename as no one is using it.

But seriously, this is the kind of bullshit those monopolistic companies are doing all the time. Another infuriating one was with Google's Go language. Author contacted them that he was using the name for 10 years and even had a book written about the language, but they basically just went with it anyway, because he was nobody and they were Google. Also, this is speculating, but I won't believe when they came up with the name they didn't use their Google to look the name up, probably that's why they closed the issue so quickly.

[–] [email protected] 1 points 9 months ago

They should call it Y.