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We learned just how small Valve really is this year, but also how good it is at raking in the cash: It's making more money per employee than Apple (www.pcgamer.com)

submitted 1 week ago by nanoUFO to c/games

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[–] sugar_in_your_tea 2 points 1 week ago* (last edited 1 week ago)

You can absolutely do your own marketing, host your own infrastructure, etc, but that's way more expensive than just paying Steam's cut. Some games went that way (e.g. Minecraft), but most see a ton of success through Steam and decide their fee is worth the cut.

I don't see how that's a bad thing. Indie devs should focus on making a good game and creating promo content for it, and let Valve handle distribution, multiplayer, sales, etc.

Valve is successful because they make a good product that both users and developers like. EGS has a much lower profit share and provides far fewer services, and devs understandably choose Steam because it offers better value.

I wish their cut was lower, but the arrangement seems more than fair.

If devs think they can provide a better service, they're free to sell their game directly on their website if they want. They can even sell Steam keys and not pay any cut on those from their own website, so they can compare direct sales and Steam sales easily.