this post was submitted on 13 Jun 2023
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The comments in here are interesting to me. Ads and Premium are a way for your favorite content creators to get paid for the content that they produce. I've listened to a number of creators talk about the YouTube revenue sharing model and most of them (LTT and Hank Green) says that YouTube is actually really fair with how they share ad revenue and how Premium is actually a good alternative that meets the needs of the platform, users, and creators. And YouTube, the platform, DOES need to get paid as well otherwise your videos can't get to you.
I also hate ads, like a lot, and I do whatever I can to get them off of my screen because I think they are intrusive and we have proof of how they enable tracking across the internet at large. However, for those platforms that I find extreme value in (YouTube being the example here) I see how and why ads/Premium pump value into their system. If your favorite content creator isn't getting paid for their content, they won't be able to sustain it long term.
One last thought about video streaming and the content we all love that is hosted by YouTube: if we were to say that we would rather our money go directly to our favorite content creators, we would end up with a very fragmented ecosystem akin to the Streaming Service MESS we are in with TV/Movies. I would LOVE to pay LTT directly through Floatplane, but then where would I be with being able to watch other content creators?
Remember when ads were short and easy to skip? They're just getting more annoying now.
I could bear them back then, but now I can tell immediately if I accidentally use the mobile app on my phone vs my phone's web browser.
This is the thing about ads. It's never, ever enough. The web is unusable without an ad blocker and it doesn't matter. We still get more ads.
Basically I think we are going to have to find more and more alternatives to the web. It's ruined and it's not coming back.
I know many people who are back on piracy now. It's just impossible to take all the ads.
I have heard that the ads are getting worse and longer/unskipable. I do wonder how YouTube determines what the 'balance' should be. You know they have the usage and engagement statistics to back up the increase. It did get to a point where I said there was no way I could continue to use YouTube as it was; but it was also around the time that I pretty much switched to YouTube for content over Netflix/Hulu/Disney+/TV so Preimum was a no brainer as I could drop 3 or 4 streaming services for YouTube.
My understanding is that as rates have gone way down the last couple of years and it wouldn't surprise me if Google just has less high quality ads and is dipping into the crappy cheaper ad buys to fill the space.
If they would let me just specifically pay for ad-free YouTube at a reasonable price, instead of lumping it in with a bunch of shit I don't use and am not interested in, I would happily pay.
I understand your argument, but I think the issue is more complex. I would wish that it was just advertisers paying money to YouTube and YouTube taking its cut and giving the rest to the content creator. It used to be like that in the beginning, but it isn't anymore. I do not pay for a YouTube subscription, because I don't want YouTube to track my videos and create a profile of me. Especially when I often have to sift through multiple videos just to find an answer to very specific question and YouTube takes that as me being super interested in that whole topic. Watching ads on the other hand is also just a large tracking apparatus that tries to squeeze money out of my pockets. My preferences over the whole Internet is being tracked to serve me "the most relevant and personalised content". Basically, they try to figure out what I want, before I do and then try to sell me that. If there is a way to directly support content creators (donations, subscriptions, etc), I usually do that. But I don't want to support shady business with my data behind my back.
Very much this. If I visit the grocery store, I am not walking through other businesses just to get to each isle.
I am perfectly happy with going back to amateur YouTube somewhere else. If it was a real community of individuals I would probably post content again myself. The whole idea of YT as career content creators only is not very interesting to me any more.
I do not use an ad blocker. I use a whitelist firewall. I only visit the websites I request. If anyone wants to show me content, it must be on the servers I wish to visit. As far as I am concerned, if I invite you into my home, you head to the bathroom, open the window and let a dozen people into my home, you're never going to get invited to visit again. This is how ads work.
If YT can't trust these people to host their content directly, that is not my problem.