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I feel like they would have fared better if they went all in on the "corporations are gouging consumers" line and not try to convince people with GDP figures or the unemployment rate.
This is exactly the problem. The Dems hyperfixated on how well "the economy" was doing as some of kind of abstract entity, instead of acknowledging that none of those metrics actually represent a truly healthy economy. There's more money, but it's all going to the wealthy. There's more employment, but being employed means Jack Shit if you're working three jobs and still can't make rent.
Successive Dem and GOP governments have spent decades overseeing the creation of an economy that has destroyed the livelihood of the average person (and the same has happened all across the neoliberal world). I've seen it said, accurately, that "poor" in the eighties was vastly more comfortable than poor today. Never forget that the Simpsons were supposed to be an average working class family struggling to get by. The Frank Grimes episode lampooned how the Simpsons basic existence had already transformed into one of relative luxury, and that aired in '97. It's gotten so much worse since then.
People may be ignorant and easily lead, but they still know how much money is in their bank account. You will never ever win elections by telling voters they're not actually poor because GDP growth is up.
The solutions Trump offered to these problems are objectively terrible, built on ignorance and outright lies. But he offered solutions. The Dems looked at a house full of people actively burning to death and said "What are you on about, there's no fire. You're stupid."
Against that, the GOPs ideas didn't have to be good. They just had to be different. The average voter figured that there if there was even a 1% chance that Trump made things better, that was still better odds than the Dems were giving them. Most of them didn't even bother looking at the details of Trump's plans, they just figured "Hey, he apparently has a plan, the other guys clearly don't, so let's go with that."