this post was submitted on 27 Jul 2023
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Enough Musk Spam
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You make a really good point. The whole concept of a short form text was branded, like Kleenex instead of tissues. I guess Elon thinks that the user base is the most important thing and it doesn’t matter what it’s called?
In any event, “X” is sophomoric. It’s a silly rebranding that doesn’t make sense to me.
No, this is like amazingly, monumentally more stupid. Pre-Elon (prelon?) twitter was getting free advertising on virtually every news cast and commercial in the US. I'm going to guess this varies worldwide, but twitter is for sure a brand that had probably about as much global reach as Apple, McDonald's, etc.
There is virtually no stupider brand change/rename that I can possibly imagine. I thought Max dropping "HBO" might have been one of the dumbest of all time, but this is a whole other level. And I didn't even get to talking about the new brand, which is also possibly one of the dumbest of all time. This post is merely talking about how incredibly dumb it is to drop a globally recognized brand, not even getting to the fact that the brand he chose is dumb for a thousand reasons.
Upvote solely for the portmanteau, stayed for the rest of your comment!
I think we are in agreement! Very true that Twitter was getting free advertising. But if “X” is still relevant, I guess the news will just give that free branding? Already the rebranding has caused a lot of conversation, which is also free advertising, to an extent?
The free ads they're getting right now are like "wow can you believe how much oil BP spilled into the ocean?" Nobody is looking at that and going "I should buy more BP."
It only makes sense when you you look at it from his perspective of making an everything app. "X" or "X corp" sounds and looks very cyperpunkish and it's been his fantasy since at least 10 years.
Learned a new word today, thanks! ♥