this post was submitted on 14 Nov 2024
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People want a 100%, 1:1, perfect clone of immediate pre-Musk Twitter. They want Twitter without Musk.
Bluesky is a 100%, 1:1, perfect clone of immediate pre-Musk Twitter. It is Twitter without Musk.
It looks exactly like Twitter, it feels exactly like Twitter (both the Web interface and the official app), and it's for tech-illiterate dumb-dumbs.
Only recently has an instance selector been added to the sign-up process of the official app, but Bluesky still markets itself to its users as the self-same kind of centralised monolithic silo as Twitter and Facebook.
Mastodon has a vastly different UI and UX from immediate pre-Musk Twitter, but people don't want to learn anything new. And truth be told, I've read from Misskey/Forkey users that Misskey and the Forkeys actually have an easier-to-use Web UI than Mastodon.
Also, Mastodon advertises the fact that it's decentralised with lots of instances to choose from, even though the gGmbH would rather want everyone to be on mastodon.social. This freaks people out.
Joining Mastodon is actually no more difficult than joining Bluesky in practice because the official app railroads everyone to mastodon.social without forcing them. But people won't know until they've actually installed and opened that app.
The only reason why Mastodon grew so quickly to such an enormous size in late 2022 was because it was the only alternative to Twitter that anyone knew, including those who pulled Twitter users onto Mastodon. The only other advantage it had over anything else was that, unlike Twitter, it didn't have Musk and uncontained droves of Nazis. Had people been sent to Akkoma or Calckey instead of Mastodon, it would have exploded the same.
Inb4 "How can people use e-mail then?" That's because everyone's on Gmail, and many think e-mail is a proprietary Google product.
The *keys have a UI that has a similar design language to Twitter, but a fairly different layout. I think it's close enough that people would recognize it as "Twitter, but different", vs Mastodon's "Twitter, but archaic, and also different, and therefore confusing".
The *keys also had many of the features that Twitter migrants complained were lacking from Mastodon. But trying to talk to anyone on Mastodon about platforms that aren't Mastodon was a total non-starter. Mastodon is a giant Mastodon circle jerk.
It made my soul sad.
But the real issue with Mastodon is that it has a significant population of people who believe it's a sacrosanct cultural space, and that are very vocal about telling anyone coming into it that they need to learn the local customs or GTFO. The push-and-pull between "we want to be mainstream" and also "fuck the mainstream normies" is palpable, and super cringey, and it turns people away quickly.
If you see someone tell Mastodon users that the Fediverse isn't Mastodon, they're hardly ever on Mastodon themselves. They're most likely on Friendica which suffers the most from obnoxious Mastodon users, and if not, they're likely to be on Firefish or Akkoma or sometimes on Hubzilla.
The most extreme case I've encountered was a Mastodon developer who tried to convince me, a Hubzilla veteran, that Mastodon is literally the only feature-complete project in the Fediverse. Fortunately for him, I didn't ask him about full text formatting support, permissions, nomadic identity, multiple independent identities on one login, WebDAV/CalDAV/CardDAV or a built-in wiki engine.
Worse yet, "coming into it" is also applied to everything in the Fediverse that isn't Mastodon. After learning that there's, in fact, more than Mastodon in the Fediverse, many Mastodon users still think Eugen Rochko has invented the Fediverse, and everything must have come after Mastodon.
Thus, even Friendica users who have been around since before Mastodon even saw its very first release are being forced to ditch Friendica's own culture, adopt Mastodon's culture instead and stop using all of Friendica's features that Mastodon doesn't have. And Friendica is five and a half years older than Mastodon. It has its own well-defined culture which is very different from Mastodon's because Friendica is so much different from Mastodon.
It's almost like European colonists vs natives, only that the European colonists didn't assume the natives had entered the previously completely uninhabited land after them.
Well lots of offoces used Microsoft for email and out sode i workd email is password reset, receipts, and new account confirmation. When the last i sent and email that wasn't work or those things? About 8 years ago.
But yes tryings to explain instance and federation to a regular user is only going to confuse them. We need mastodon to be a sample as login and use. If we bring up a single tecnical term we lose people.