this post was submitted on 20 Oct 2024
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Gift cards are intentionally earmarked for a specific purpose. If you give me a gift card for a restaurant, I'll go to that restaurant, and not feel guilty about "this is too expensive". You've given me an experience I won't choose for myself, but may enjoy. It's memorable, and the experience is inherently connected to you even if you don't go with me. I won't buy myself a massage. But if you encourage me to do so with a gift card to a massage place you enjoy, I will enjoy the experience.
That's the intent of gift giving. It's a way to strengthen a relationship by sharing items or experiences you think someone will enjoy. Cash can theoretically do that, but rarely does.
This is exactly it for me. If you give me cash, I will appreciate it but just end up saving it. If you give me a gift card I will use it to buy something I wouldn't have otherwise.
Plus, you can be more intentional with gift cards. Was your dad talking about how much he'd like a new fishing pole? Getting him a gift card to an outdoors store shows you were paying attention. Maybe your wife really likes manicures but never gets them for herself. A gift card to a spa shows thought.
I feel like at that point you just invite them to dinner/massage/etc. Much better way to bond anyway. Plus if someone is rare to prioritize fun, a bunch of gift cards to random ass places like rpg quests is stressful for those on an already tight schedule.
Having a bunch of gift cards you know you HAVE to use is stressful!
No one gives someone "a bunch" of gift cards - it seems like you're racing to validate your dislike of them. And I'm going to feel weird if my sister invites me to get a massage with her, though I appreciated it when she gave me a prepaid one years ago.
Here's another example. My brother barely makes ends meet, but he loves Starbucks. Of I give him $100 cash, is not going to move the needle for his cost of living, but it's going to go to bills. Of I give him $100 on a Starbucks card, he's going to treat himself a bunch of times to something he loves but can't really afford.
The other thing about it is that cash usually gets interpreted as "I put no thought into what to get you," while a gift card at least says you had something in mind.
You don't "have to" use them.
Most people consider a gift card as a substantially better gift than equivalent cash for a reason. It's a shared experience whether they're there or not.
For a specific purpose at a specific vendor. And thatβs why I hate gift cards. What if I want to go out to eat at a nice restaurant, but not the one they gave me the gift card for? Now you canβt go to the place you wanted to go to.
Or what if I want to buy something online, and itβs 50% off at vendor A but full price at vendor B and the gift card is for vendor B? Now your stick between paying for the item like normal, or wasting money getting it from the place that takes your gift card.
Going to the restaurant they recommended is the point of the gift. That's not a bug.
That's kinda the point, isn't it? Do you get mad if someone plans a fancy dinner, but you happen to be craving a burger that day?
Mad? No. Unhappy? Yes. If I don't want the food I'm not going to eat the food. I don't want people to waste their money on something I don't want.
Even if it's not my money I don't like unnecessary spending.