The arm and ball were moving forward before it came out. It wasn't even all that close. You review it 1000 times and 0 of them are a fumble. The ball has to be loose on the backswing to be a fumble. Any forward motion at all with the ball not clearly loose makes it a pass.
You can't hit a QB in the head. You especially can't hit a QB only in the head.
If nothing else, because corporations use it incredibly effectively to tailor behavior manipulation to you personally.