It's a Hedgren, a Belgian brand, but my mom got it for me in the '90s here in Finland. She said she had asked for something which wouldn't need replacing the following year.

Cost like 500 marks then, which would be roughly 140€ in 2024, accounting for inflation.

So all in all pretty good value. Like a fiver per year. Well, discounting some small repairs I had done on it in the recent years, as there was finally a bit of wear, so I got ahead of it and patched it. I also changed the straps some years ago, when the backpack was like 25. (Now it's ~30, I don't recall the exact year I got it.)

I checked out Hedgren store, but no idea if their products are quality anymore either, what with the late stage capitalism and all.

edit 90's -> '90s

I have a Jansport that's about that old from the college days. It's held up pretty well I must say. No idea about newer ones.

When I was in college, I would have thought it crazy to be using a backpack older than I was.