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I was mistaken because I thought Circuit City's downfall was a Bain Capital joint, but they were just run by a different set of idiots Circuit City
This seems to be the fundamental flaw in the plan. If the DVDs just faded over time, but were system agnostic, they likely could have worked as a distribution scheme. But who is going to go $500 out of pocket (in '98 no less, so closer to $1000 today) for a player that eats your discs after two days?