this post was submitted on 06 Jul 2024
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Same thing any "in group" feeds on: self esteem. If you feel powerless, or worthless, or rudderless, any group that makes you feel powerful, valuable, and effective is going to be very appealing. Conservatives (read: fascists) prey on this. They make it seem like joining them is brave, and important. And since their followers lack identity and purpose, their self worth becomes entangled with [in group], be it closeted fascism such as the American GOP, or flaming such as Q/proud boys/whatever. And since their identity and value depends on the perpetuation and proliferation of their in group, they willingly accept lies and falsehood. Pretty easy to gaslight someone who's encouraging it.
Then when they wear their symbols of hate, or make shocking claims, or in anyway troll and grief society, up to and including dismantling democracy, they get a reaction. They've exerted their will on the world around them, and as such they feel powerful. The insidious bit is, even if the good guys win, with all their high falutin factual arguments and social programs, it just makes these sad people angier and feel worthless again. So they go right back to their pimps for some more sweet lies and marching orders.
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This is spot on and something I teach in social psychology. One thing that helps is increasing membership in other groups so that the dismantling of one group doesn't fracture their self identity. Granted I usually teach this with more benign examples (e.g. if you're a "good student" and get a bad grade, it hurts more depending on how important it is to your identity). But the idea is the same.
A few things you can look up though: cognitive dissonance, confirmation biases, contact hypothesis, and probably a few more. The funny thing is, social psychology as a discipline boomed after WW2 because people wanted to know why Nazis were Nazis. It's only recently we also realized that social rejection uses the same parts of the brain as physical pain, though.
The biggest irony is they will always be worthless because of their shitty mentalities