The shift in mobile gaming in how developers / publishers could nickel & dime different features seeped into paid content. The separation was most of these games were free-to-play or at least ad-supported.
Now, it's just a double-dip. The filthy casuals will wait while the dedicated fans will pony up their wallets if they want a better product. The one that infuriates me most is exclusive or pre-order content that becomes available to everyone a few months after launch.
I could see this encouraging a whole new form of brigading. Imagine if a developer pissed off the community, thousands of people could go about uninstalling and reinstalling the game over and over, driving up the engine monthly bill for the company.
Did they put anything in place with their new rules to prevent this from being abused?