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I know itβs old, and maybe others have mentioned it already, but Michael Jackson - Thriller was a revolution when it came out.
Weezer - Pork and Beans. As someone who wasn't even alive during the era of YouTube when it came out, it is really mesmerizing seeing that day's stars all in one place. Not to mention the actual video is super funny and well done. The ending scene is so cathartic. Plus the song itself is cathcy and has a nice message.
This one's got me right now. Not crazy editing or anything, it just REALLY drives the point home for the song. Probably mostly because it's a nostalgia bomb for me.:
A$AP Rocky's Testing era had some great ones with very impressive editing
These are some of my favorite animated music videos:
Dan Deacon "When I Was Done Dying"
And finally, the mixtape visualizer from Hi This is Flume is really damn cool.
I have a playlist with some more.
Potential seizure warning for some or all of the posted links.
Here is an alternative Piped link(s):
Dan Deacon "When I Was Done Dying"
mixtape visualizer from Hi This is Flume
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source, check me out at GitHub.
That one that was recorded in reverse - the full thing.
Porter Robinson & Madeon - shelter
https://youtu.be/fzQ6gRAEoy0?si=5tH9QomRfDje2QbR
Join me, fellow weebs!
They got a pro anime studio to make it. You can feel the caring of the father even though he's only in it a few seconds.
Smooth Criminal by Michael Jackson! My favorite by far!
I think the MTV era from the 80s to early 90s had the most creative videos. Likely because there was a bit more of a demand for music videos back then. You really had to stand out when your only platform at the time was MTV. As far as favorite music videos, I've always been a fan of Tool's weird-ness.
In itβs time? Early days of music videos: Sledgehammer, Peter Gabriel 2000s: The Hunter, Bjork Recently: The love in my heart, Jacob Collier
Easy mode: OK GOβs entire catalog of music videos.
Not sure about most impressive but impressive, Travis Scott - Sicko Mode ft. Drake https://youtu.be/6ONRf7h3Mdk
The Hardest Button to Button: https://youtu.be/K4dx42YzQCE?feature=shared
The wintergatan marble machine is boring but I'm fascinated with it every time I watch and listen lol.
Rise Against - Help Is On The Way
Being from Louisiana this has always been such a chilling song.
This one may not be too popular but having been in a similar situation, this hit home hard.
This isn't my actual answer, but I tried doing that treadmill dance and immediately busted my ass
My Chemical Romance - The Ghost of You. They remade Saving Private Ryan's beach scene for a music video. Still blows me away.
It's not the biggest or best, but I've always found the effect on "Always" by blink-182 to be pretty effective
I don't really watch a lot of music videos, so I'm just gonna list a few of my favorites
Bad Motherfucker by Biting Elbow by far and away
Still Feel by Half Alive is mesmerizing. I'm a straight guy but the lead singer is still my type
Starlight Brigade by TWRP rekindled my interest in Spelljammer, and also I think the animation is so pretty
Magnum Bullets by TWRP is also very nice to look at
Battleborn's intro cinematic might not technically be a music video, but it's my favorite video game cinematic of all time
The Knife - Pass This On (unsure if it's the absolute best but I do like it.)
Chris Hadfield - Space Oddity
Big Data and Joywave - Dangerous (it's pretty NSFW btw.).
I still remember how i heard that tune for the first time and how surprised i was in which direction the music video went.
Klangkarussell - All Eyes On You - this is probably my favourite music video ever. I'm a sucker for one-takes, and the fact that this one is nine minutes long makes it so impressive on a technical level. But also, the video really feels like an experience. I feel like there are a lot of different ways the characters and situation, and what they represent, can be interpreted; it feels like everyone reads into the video in their own way (and I'm totally down to discuss anyone else's interpretations once they've watched it). Plus the atmosphere of the video really enhances that of the song - I like the song well enough, but combined with the video I find it so hypnotizing and engrossing. (Plus, it doesn't feel cheap by any means but you can see it was made on a shoestring budget, so it gets extra points for that as far as I'm concerned.)
All India Radio - Rippled - long-exposure light stop-motion is so damn cool. It's such a pretty video, and I love how authentic it feels - it obviously took a lot of time, energy and talent to make (over 6 months according to the description) but it has so much personality to it, and you can obviously see the people in the background moving the lights around which makes it feel far less "clinical".
Delta Heavy - Get By - musically, it's a slightly above-average 2012 dubstep track, but the video is so fun (and terrifying, I suppose...). Again, I love the stop motion, but it's also just really fun on a conceptual level.
Anyway, all of these are a decade old, so I guess maybe you're right about modern music videos. I can't say I watch many music videos, though, so there are probably some good ones I miss!
So I love music videos as well as making my own, so I have a lot of favourites, but in particular halfΒ·alive's music videos are amazingly done. The lead singer Josh Taylor is an incredible producer for his music videos as well as the band being amazing dancers. All of the videos off of their new album are amazing, but two that I will highlight are:
Amazing storytelling. This really comes full circle.
Incredible creative direction. Following the plot of the song while making it visually attractive as this is, is so impressive.
I have more (ask me), but these are definitely on top. Did I Make You Up? and Move Me are also really good.
Pink Floyd - The Wall
All the Battles videos are really creative. "My Machines" with Gary Neumann might be my favorite and the entirety of the video happens on an escalator
weapon of choice.
i probably haven't seen a new music video
Meat Loaf's "I Would Do Anything For Love (But I Won't Do That)" is practically a short-film, much as the title is practically a novella.
That damned apple ad music video with the dancer and the stretchy room.