this post was submitted on 28 Jun 2023
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No Stupid Questions

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Reddit migrator here (shocking, I know)

Just wondering because I found out about all this yesterday and just realized the ammount of independent servers, but no sign of any ads or sponsors. So... is it all based on donations?

Also don't just lurk, if you know you should answer because lemmy only counts users who posted or commented as active users.

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[–] [email protected] 27 points 1 year ago (2 children)

I think this may be the wrong question. I am the administrator of a reverse engineered PS3 video game server, so it's illegal for me to make a profit or any kind of revenue or donations from that platform. However, I maintain it for thousands of users simply because I and others enjoy it and want it to exist. That's not a sustainable model for a business or for running something as gigantic as reddit, but it's what I want and enjoy, and for right now it's affordable, and I'm happy with that.

[–] [email protected] 13 points 1 year ago

People like you make the internet a better place :)

[–] [email protected] 8 points 1 year ago (1 children)

Not counting the cost of your time, how much money do you spend on this server?

[–] [email protected] 4 points 1 year ago (1 children)

It costs me roughly $15-25 a month to host our game server, but I have other costs like our website that I'm dealing with as well, so taking all those other things into account and I'm probably spending something like $30 a month for now. I'm actively working to migrate my Wix site to WordPress to save money. Now, if we had thousands of concurrent users instead of like 30-40 concurrent users on a typical day, or if we needed significantly more storage, my costs would probably go up a lot. The growing storage and user count are both important things I'm thinking about carefully, because I imagine there might come a time I need to reevaluate our strategy

[–] [email protected] 3 points 1 year ago

Thanks!

All things considered, spending $30 a month on a hobby is pretty good.

[–] [email protected] 24 points 1 year ago (3 children)

Why does everything have to be for profit?

[–] [email protected] 17 points 1 year ago (1 children)

This is the real question we have to ask ourselves. We really need to move away from looking at the internet as just a resource to extract money from, and instead see it through a social lense again. Look what late stage capitalism has done to our digital, social gathering places. Almost everything has become a product that needs to be profitable, to compete for attention and to extract as much data from users as possible and discourse has suffered greatly from it. I mean billions are donated to content creators simply because people want to contribute. Why stop there? We can shape the internet the way we want if we simply contribute and put our heads together. We don't have to make a profit. That's our strength.

[–] [email protected] 4 points 1 year ago

I like this take.

Due to life circumstances, I basically live on the internet, and have since the late 90s. My first comment on here was about how I support socialized social media.

I want to go back to a time when I could actually talk to random people, and have meaningful discourse, even if it isn’t as big of a community or as content-filled. I want my social space to be interactive, not passive.

Profit-seeking models push for passive consumption rather than actual meaningful engagement. I’d much rather have a non-profitable platform that people keep alive because they want the same thing I do. I’ll donate to it, as long as it stays that way.

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[–] [email protected] 23 points 1 year ago* (last edited 1 year ago)

Like many said, it's not about profitability but sustainability. I signed up to donate $2 per month to help run the servers for lemmy.world. I'm very happy with this instance (and the fediverse in general) and want to contribute. There are plenty of other people willing to do the same. Together, we will make something much bigger and better than reddit over time.

I love their $8/month tier description: "The $8 verified user tier. You'll be allowed to place a blue checkmark behind your name. You'll have to do that yourself though. And you could also do that without donating ;-)."

[–] [email protected] 18 points 1 year ago (1 children)

One of the points of federated and decentralized social media is that there’s no need to profit. The concept is that communities are built by individuals instead of a central institutions and the communal gain is what incentivizes folks to host servers and participate. I see it as a similar ecosystem as the open source software community who constantly gives everything away for free because it serves the common good, enables faster innovation and widens the spread of knowledge that makes everyone more successful/efficient at the end of the day. If these decentralized social networks can provide the same level of benefit as Reddit, I.e. people adding “Reddit” to their search queries to get first hand answers, I think that’s the singularity point at which people will realize giant social network corporations are completely unnecessary. I can’t wait. Seems inevitable to me because the entire business model of the current centralized networks is unsustainable - part of the reason you see Reddit making such drastic moves regarding their API or Meta investing in anything and everything outside of social media or Twitter throwing unnecessary digital products at the wall and hoping people pay for some of them. Once decentralized social networks are mainstream the ad target pool is going to be greatly affected and these companies will collapse under their own weight if they haven’t pivoted to something else.

[–] [email protected] 4 points 1 year ago (2 children)

What's the general consensus as far as fear for future profiteering? Right now these platforms are great because the are run by people who genuinely care. Do you think there is any risk of this growing so much that federated content reaches the front page of search engines, followed by advertisers wanting space here? Or what about risks like reddit gold which was initially just a fun add on, which then became a "temporary" paid feature, which ended as a full scale scam.

Anyway, I love what we have for now, I just want to know what everyone else is speculating for the future.

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[–] [email protected] 18 points 1 year ago (2 children)

They're not - Some instances have a clearer funding structure than others. I picked Lemmy.world in part because they have a clear source of donations.

https://opencollective.com/mastodonworld/donate?interval=oneTime&amount=20&name=&legalName=&email=

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[–] [email protected] 15 points 1 year ago (1 children)

I mean, Wikipedia does it and they're the 7th most visited website on the internet. 🤷

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[–] [email protected] 15 points 1 year ago (3 children)

I'm pretty sure Lemmy has been designed specifically so it can't me monetized. If you try to place ads people can just switch to another instance. If you try to split off from the fediverse I'm pretty sure there's enough data on other instances in order to clone your server along with its content (and mind that you don't own the copyright for posts made by users).

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[–] [email protected] 15 points 1 year ago (6 children)

The funny thing is that not all human endeavours actually need to be profitable for them to exist. It's perfectly fine and normal for people to be generous and provide services for the community for nothing in return and for some of those in the community to help out too.

[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

It don't need to be profitable, just sustainable and us humans are greedy.

[–] [email protected] 3 points 1 year ago

Yes, it's called being human. Which people like Elon Musk or Spez are incapable of.

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[–] [email protected] 15 points 1 year ago

It doesn't have to be profitable. Especially for people that already have computers running 24/7 and good Internet, a Lenny server is just another process they run on their machine. Admin/mod duties would probably be the hardest part.

[–] [email protected] 14 points 1 year ago (3 children)

They aren't. Do they need to be, though? Maybe once the scale gets gargantuan, but even then - is it strictly necessary to be profitable? As long as donations cover costs, I assume most instance administrators want what the rest of us want - a good platform for discussion and content aggregation.

[–] [email protected] 3 points 1 year ago

(Apologies, didn't want to shitpost on a top level comment)

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[–] [email protected] 13 points 1 year ago (3 children)

I am a proud monthly donor. My couple of bucks I send Ruud and the admin team every month helps make this corner of the internet a reality.

So, that's how it's funded.

If you're able, please consider sending in a donation. You can do so at Open Collective or Patreon.

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[–] [email protected] 13 points 1 year ago (2 children)

They're not, it's just donations so far. Reddit actually used to profit from donations only too about 10+ years ago and had a bar showing how much they earned every day vs how much they need to run the servers.

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[–] [email protected] 12 points 1 year ago (3 children)

They're not, and profit isn't the reason people run Lemmy instances. In fact, avoiding the problems that arise when human communication is capitalized upon is a driving theme behind open source software and federated social media.

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[–] [email protected] 10 points 1 year ago

The word you're looking for is sustainable, not profitable

[–] [email protected] 10 points 1 year ago (1 children)

Lemmy has so far made $0 total profit. So that makes them substantially more profitable than Reddit.

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[–] [email protected] 9 points 1 year ago (1 children)

i contribute to patreons of lemmy.world and the developers of lemmy. hopefully there’s makes enough of us to make this financially viable

[–] [email protected] 6 points 1 year ago
[–] [email protected] 9 points 1 year ago

Donations, or with a small enough instance a server admin might just pay out of his or her own pocket. Maybe if Lemmy were ever to get much bigger there might be paid or ad-supported instances.

I think a big part of the point of federation is that the costs of hosting servers can be distributed so no one has to spend millions to keep their server running. That way there is less of a need to monetise an instance (and less of an incentive, as if you start doing anti-user stuff, people can just move to a different instance).

[–] [email protected] 8 points 1 year ago (1 children)

This has come up multiple times in recent weeks, naturally, but it's interesting that it's always framed as being about profitability. As if simply being affordable or sustainable isn't enough.

Communities being a source of free value for the server admin is always baked into the discussion.

Centralized, corporate social media has done... bad things for how we see and interact with the world.

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[–] [email protected] 8 points 1 year ago

Any Lemmy/fediverse instance could come up with a localized monetization scheme for people that browse through it, but it wouldn't affect other instances (or if they were injecting ads into feeds, they'll just get blocked by everyone else), but for the most part, it's got more of an IRC server vibe, no monetization needed when community volunteers are plentiful and the barrier to entry is low. Eventually 'big boys' like Lemmy.world will want a more formal and reliable way of paying for their server and bandwidth needs beyond primarily unsolicited donations ($ and time) by volunteers.

These are not profit generating services, they are community services. For now.

[–] [email protected] 6 points 1 year ago

Is that you Huffman?

[–] [email protected] 6 points 1 year ago (2 children)

Things can be valuable without being profitable. A hug from someone you love does not generate any profit but is still a good thing that should exist. Likewise, a community resource like a Lemmy instance does not need to justify it's existence by being profitable. It can simply exist as something that people get value from. The fact that we often lose sight of this is a result of living in a capitalistic society that over-emphasises the value of something producing profit and underemphasises any other possible value. As for the implied question of, how does a Lemmy instance get the money to pay the costs required to run it? That's going to vary from one instance to another and how that money is raised should be a factor in which one you sign up to and which ones you connect with. In the case of Lemmy.world, it is, afaik, presently (and likely in the future) run as a non-profit for it's own inherent value and is funded by user donations. A big point of federated communities is to allow those communities to be able to operate for their own benefit, rather than be reliant on commercial investment that will later create a tension of different incentives.

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[–] [email protected] 6 points 1 year ago

The short answer is it really isn't profitable, and will be hard to ever be profitable simply because of how it is indeed run by donations.

Being able to spread the load over many independent instances does help to spread that load.

[–] [email protected] 5 points 1 year ago* (last edited 1 year ago)

The admin of my local lemmy instance is very transparent about hosting costs and has a ko-fi for donations. Last I saw there were enough funds to last several months but I have seen additional activity on the donations since. They have a strong focus on a geographic community and it looks like there is no shortage of people happy to contribute because of the need that fills.

It depends on the instance, some don't have much of a reason to exist and are probably going to be an out of pocket thing for a sole operator as a hobby project until they lose a job or get bored. Others are going to have some more structured organization running them with some sort of funding structure.

[–] [email protected] 5 points 1 year ago

I'm donating $5 to the Lemmy devs and $5 to Lemmy.world currently on patreon.

[–] [email protected] 5 points 1 year ago (1 children)
[–] [email protected] 4 points 1 year ago* (last edited 1 year ago) (1 children)

It will probably never be. Because it is never intended to be a platform for profit, but a (finally, real) place for everyone to hang out. Where everyone contribute content, money, code, and/or time.

It is really pretty grim to think that we are conditioned to think that our internet NEEDS to benefit a corporate and its millionaire shareholders.

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[–] [email protected] 5 points 1 year ago

Reddit the company has never been profitable either, it ran on VC investments for years. But more accurately, the real Reddit, the communities, never needed to be profitable because it was run out of passion for the subject matter of the subreddit. The former isn't a problem for the fediverse because there isn't an entity overseeing everything, the latter sorts itself out naturally as more motivated individuals join this community.

[–] Sethayy 4 points 1 year ago

Another important factor to note is it takes a fraction of hosting power to host lemmy vs something like reddit, because reddit does an insane amount of power hungry tracking in the background. Lemmy (and apps like jebora) don't collect anything, so don't need to constantly stream all that data to the main server instance

[–] [email protected] 3 points 1 year ago

I know you probably have seen a lot of answers from others already and my answer would probably be the same as others (for obvious reasons) but I am going to answer anyway because you told me not to lurk. Please note that I am not an expert (or even somebody who knows much about business) so don't expect my answers to even be half correct.

If by profitable you mean "not making a loss" then probably yes as long as if there are enough donations to cover the expense of running the server.

But if by profitable you mean "making enough money to be sustainable long term" then my answer would be most likely not because it's not designed to make money (unlike ahem...certain platform)

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