This is an innovative model. They are working with people on low incomes, renters and apartment dwellers. All people cut out of traditional rooftop solar. People will be paying $35 a month for two free-standing 7 by 4 feet panels. There doesn't seem to be any upfront cost, though a qualified electrician needs to install them.
If those two panels generate more than $35 worth of electricity a month, then this seems like a no brainer.
The only problem here is the dumb subscription model
I guess the hardware is just leased? That means the company gets all the tax credits…
They mention people will own them outright after 6 years. So it's free electricity from that point onwards.
You can also buy the system outright for $1850, which is solid for 800W and the professional electrician install they need for power sensing and anti-islanding requirements to prevent power from being fed back to the grid.
The panels are worth about $500, so you're mainly paying for the electrician in the above.