There are two kinds of wokeness I complain about:
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Hernia level virtue signaling - this is when a production company are straining super hard to make sure we know they're the good guys, but the writers don't have the brains to come up with interesting allegories, or even a super-transparent ones like the half-black/half-white dudes in the TOS episode. All they can muster up is character dialog like, "Wow, look how backward this time period is! So much misogyny and discrimination!" Yeah duh, I live in this time period and I'm not stupid. (talking to you, Picard season 2)
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Misrepresenting the past - this is when they portray let's say Victorian England or 1950s America as a fully integrated society where characters of all races mix freely, with equality at all levels. That's not how it was, kids. The black housewife in 1953 Ohio would not have a white maid, she might work part time as a maid in a white household. You don't raise social consciousness by painting a fake picture of history to avoid upsetting your audience. That does no service to the people who still feel the effects of those times.
But oh right, I forgot, the point is profit not genuine social consciousness - sorry, my bad.