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Modelo Especial, Michelob Ultra and Bud Light. Those are the recent sales rankings of the top three beers in the U.S., according to data shared by Bump Williams consulting firm.
All three are owned by the same mega corp, Anheuser-Busch InBev. Mission accomplished.
InBev does not own Modelo. The Grupo Modelo owns it.
Grupo Modelo is a subsidiary of InBev. https://en.wikipedia.org/wiki/AB_InBev
Only outside of the United States. In the United States, it is sold by Constellation. It was part of the anti-trust agreement.
Amazing someone downvotes you for this when it spot on.
In the US, where this matters, it's not part of InBev.
If anything, is just highlights how too much stuff is owned by a very small set of companies.
My first statement was off. I know it wasn't owned my InBev in the United States but it is a different company that owns it.
When you start going down that Rabbit Hole, it is just shocking to see what companies own what.
I think we need stronger enforcement of anti-trust laws.
@ImplyingImplications @wintermute_oregon Are gains of their other brands making up for sales losses of #BudLight?
No idea. I don't drink most of their brands because they are garbage.
I didn't stop drinking Bud Light because of this, I just never drank it because it is awful.
About 90% of the culture war, I think, is petty and weird. I do think companies need to be aware that if you lose your focus, you will lose your customers.
Yea, bus light has always been awful.
People tasted something else, something better, and now know how bad Bud is.
I didn't drink beer for a long time because of Bud Light. There are some decent beers out there. Bud Light isn't one of them.
Oh no
This is a classic know your audience situation.
The fuck it is. It’s bullying.
How it is bullying? You think people should be forced to buy a product that they don’t agree with?
@wintermute_oregon @Hobbes_Dent I think a more straight question would be, are boycotts bullying? Or activism against a company bullying?
Boycotts are a way to express disagreement with a company. You could say I boycott Bud Light because it tastes disgusting.
In a free market, people can decide to buy or not buy your product. When you market, it is best to keep that in mind.
Bud Light drinkers are not a sophisticated crowd. They need to keep their marketing simple, bikinis, grilling, trucks, etc.
How the fuck can a consumer bully a corporation.
You're just moving the goalposts.
Bud said "fuck you" to their primary consumers. They, in turn, said "OK".
In a shocking admission, a recent interview on the "Make Yourself At Home" podcast shows Bud Light's Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand's focus is to no longer cater to "frat guys" to promote inclusivity.
Does she think that fraternities don't have mixed memberships? Does she think that only one demographic can enjoy something? She seems really narrow-minded. You don't go "we want to be inclusive, so fuck this group in particular". If you want to be inclusive, you widen your market appeal, marketing to diverse groups.
You know what’s funny about her. She’s a republican.
She clearly doesn't understand what inclusivity means. I wonder if she's intentionally fucking it up as an attack on the inclusivity principles.
The weak cannot bully the strong.
This wasn't a boycott.
Bud told their primary consumers they didn't want Bud Light associated with them.
So their primary consumers went elsewhere.
Why challenge your customers to like you, especially when your beer sucks so bad.
When people straight up tell me that they don't like me, I don't associate with them if at all possible.
Are you seriously arguing those consumers must continue to purchase bud after they were told to fuck off?
Sounds like fascism to me.
Bullying?? Hahahahahaha, omfg. This is business, not junior high.
How can little ole consumers bully a corporation? Hahahahahahaha
No one has to buy their shitty beer. Or are you saying people who don't buy it are "bullying" bud?
They gave the finger to their primary consumers, they even said so. And their primary consumers left.
Why are you defending a 108 billion dollar company?