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Bud Light falls to No. 3 beer brand more than year after Dylan Mulvaney controversy (www.foxbusiness.com)

submitted 3 months ago by [email protected] to c/[email protected]

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[–] [email protected] 2 points 3 months ago* (last edited 3 months ago) (1 children)

How the fuck can a consumer bully a corporation.

You're just moving the goalposts.

Bud said "fuck you" to their primary consumers. They, in turn, said "OK".

[–] [email protected] 2 points 3 months ago* (last edited 3 months ago) (1 children)

In a shocking admission, a recent interview on the "Make Yourself At Home" podcast shows Bud Light's Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand's focus is to no longer cater to "frat guys" to promote inclusivity.

Does she think that fraternities don't have mixed memberships? Does she think that only one demographic can enjoy something? She seems really narrow-minded. You don't go "we want to be inclusive, so fuck this group in particular". If you want to be inclusive, you widen your market appeal, marketing to diverse groups.

[–] [email protected] 0 points 3 months ago (1 children)

You know what’s funny about her. She’s a republican.

[–] [email protected] 2 points 3 months ago* (last edited 3 months ago)

She clearly doesn't understand what inclusivity means. I wonder if she's intentionally fucking it up as an attack on the inclusivity principles.