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Bud Light falls to No. 3 beer brand more than year after Dylan Mulvaney controversy (www.foxbusiness.com)

submitted 3 months ago by [email protected] to c/[email protected]

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[–] [email protected] -3 points 3 months ago (4 children)

@wintermute_oregon @Hobbes_Dent I think a more straight question would be, are boycotts bullying? Or activism against a company bullying?

[–] [email protected] 3 points 3 months ago

Boycotts are a way to express disagreement with a company. You could say I boycott Bud Light because it tastes disgusting.

In a free market, people can decide to buy or not buy your product. When you market, it is best to keep that in mind.

Bud Light drinkers are not a sophisticated crowd. They need to keep their marketing simple, bikinis, grilling, trucks, etc.

[–] [email protected] 2 points 3 months ago* (last edited 3 months ago) (1 children)

How the fuck can a consumer bully a corporation.

You're just moving the goalposts.

Bud said "fuck you" to their primary consumers. They, in turn, said "OK".

[–] [email protected] 2 points 3 months ago* (last edited 3 months ago) (1 children)

In a shocking admission, a recent interview on the "Make Yourself At Home" podcast shows Bud Light's Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand's focus is to no longer cater to "frat guys" to promote inclusivity.

Does she think that fraternities don't have mixed memberships? Does she think that only one demographic can enjoy something? She seems really narrow-minded. You don't go "we want to be inclusive, so fuck this group in particular". If you want to be inclusive, you widen your market appeal, marketing to diverse groups.

[–] [email protected] 0 points 3 months ago (1 children)

You know what’s funny about her. She’s a republican.

[–] [email protected] 2 points 3 months ago* (last edited 3 months ago)

She clearly doesn't understand what inclusivity means. I wonder if she's intentionally fucking it up as an attack on the inclusivity principles.

[–] [email protected] 1 points 3 months ago

The weak cannot bully the strong.

[–] [email protected] -2 points 3 months ago* (last edited 3 months ago)

This wasn't a boycott.

Bud told their primary consumers they didn't want Bud Light associated with them.

So their primary consumers went elsewhere.

Why challenge your customers to like you, especially when your beer sucks so bad.

When people straight up tell me that they don't like me, I don't associate with them if at all possible.

Are you seriously arguing those consumers must continue to purchase bud after they were told to fuck off?

Sounds like fascism to me.