Shouldn't have invested in Russia. It was a bad business decision and you have to live with the consequences. The article is written as if the West is to blame for the sanctions. The facts are very clear: Russia invaded.
The writing was on the wall for years. Ukraine warned the EU, the Baltics had been concerned for years, and these companies idiotically increased their investments in Russia. At the latest once the war started it should've been clear that exiting Russia was going to be necessary, if not forced.
Want to blame somebody? Blame Russia.