I've read the "learn more" bit now and I'm going to leave it switched on. (although I use uBlock anyway ‍😅)

I think this is a legitimate attempt to 'fix' the internet. It seems only very basic information on interactions with ads is recorded by the browser, and then it is anonymised. As an example, the advertiser should only receive counts of how many people bought a product after seeing a particular ad. I don't think they can see what webpage anyone in particular came from, but maybe they can see that: 11% percentage of visitors came from example.com/some-page

Presumably the anonymised data is only provided once the pool is fairly large and wouldn't show 100% of visitors came from cornhub when you only had one visitor 🤷‍♂️ Obviously websites will always see an IP address.

The idea is for this to substitute for traditional, more invasive, tracking. I think it may one day achieve that.

A warning though: I only just started reading about this.

This happens in every major mastodon thread. Someone claims something without even bothering to research it like the person below did. They make an incredibly big deal about it with tons of claims (which are almost all untrue) and then it gains traction and anyone who doesn’t bother to research now believes something completely untrue.

I’m surprised that no one has commented on the Mastodon post’s author recommending people ‘use a privacy concious browser like Chrome’. What a way to invalidate her arguments

Excuse me while I go and click that 'learn more' button...

Must be an account thing because mine is unchecked.

edit: ah yah, today's update added it.

well fuck.

NICE TRY FEDZ

It's sad to watch them become what they stood against.