this post was submitted on 08 May 2024
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Vast web of fake shops touting designer brands took money and personal details from 800,000 people in Europe and US, data suggests

More than 800,000 people in Europe and the US appear to have been duped into sharing card details and other sensitive personal data with a vast network of fake online designer shops apparently operated from China.

An international investigation by the Guardian, Die Zeit and Le Monde gives a rare inside look at the mechanics of what the UK’s Chartered Trading Standards Institute has described as one of the largest scams of its kind, with 76,000 fake websites created.

A trove of data examined by reporters and IT experts indicates the operation is highly organised, technically savvy – and ongoing.

Operating on an industrial scale, programmers have created tens of thousands of fake web shops offering discounted goods from Dior, Nike, Lacoste, Hugo Boss, Versace and Prada, as well as many other premium brands.

Published in multiple languages from English to German, French, Spanish, Swedish and Italian, the websites appear to have been set up to lure shoppers into parting with money and sensitive personal data.

However, the sites have no connection to the brands they claim to sell and in most cases consumers who spoke about their experience said they received no items.

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[–] [email protected] 17 points 4 months ago

Everyone knows when you want to buy fake Chinese shit you shop on Amazon then buy it on Aliexpress.

[–] [email protected] 8 points 4 months ago (1 children)

... Don't try to buy discount designer shit? 🤦‍♀️

[–] [email protected] 10 points 4 months ago (1 children)

As the old saying goes- if a deal sounds too good to be true, it is.

[–] [email protected] 7 points 4 months ago (1 children)

It's easy to fall for though. The sites look pretty legit, and they pay for Google ads so they show up at the top of a search. If you didn't know what price it was supposed to be you may not notice. Some of these places probably don't charge your card right away either. They'll save it and send you an email that says they cancelled your order or something, then charge the card later once you forgot about it.

[–] [email protected] 4 points 4 months ago (1 children)

I'm not saying ignorance is no excuse, but I would think the sort of person looking to buy designer items for low prices thinks they're doing so to get a good deal.

[–] [email protected] 4 points 4 months ago

It's not just designer goods. They also have liquor stores that advertise on Instagram and sites that "sell" very hard to find collectors' items that are available now.

[–] [email protected] 4 points 4 months ago

And yet they want people to believe that their cars are of excellent build quality.

[–] [email protected] 2 points 4 months ago

This is the best summary I could come up with:


More than 800,000 people in Europe and the US appear to have been duped into sharing card details and other sensitive personal data with a vast network of fake online designer shops apparently operated from China.

An international investigation by the Guardian, Die Zeit and Le Monde gives a rare inside look at the mechanics of what the UK’s Chartered Trading Standards Institute has described as one of the largest scams of its kind, with 76,000 fake websites created.

Operating on an industrial scale, programmers have created tens of thousands of fake web shops offering discounted goods from Dior, Nike, Lacoste, Hugo Boss, Versace and Prada, as well as many other premium brands.

Published in multiple languages from English to German, French, Spanish, Swedish and Italian, the websites appear to have been set up to lure shoppers into parting with money and sensitive personal data.

There are the big global brands such as Paul Smith, haute couture houses such as Christian Dior, but also more niche, much sought-after names such as Rixo and Stella McCartney, and high street retailers like Clarks shoes.

The salary for a data collection specialist is 4,500-7,000 Chinese yuan (about £500 to £700) a monthand the business is described as a “foreign trade company that mainly produces sports shoes, fashion clothing, brand bags, and other series”.


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