Bad choice after bad choice.
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Is that why I've seen more people today wanting to bitch about politics in completely random threads?
Addiction it is. They think they are advocating for health and social justice. But they're not. They're just addicted to Twitter/X. I mean... it's owned by someone who pays fascists to post on there, but they are still there? WTAF?
When is rebranding ever good for users/consumers?
Most rebrands keep an element of the original or adopt how the customer refers to it. Think Dunkin dropping “Donuts” and Kentucky Friend Chicken becoming KFC.
All good.
But for Dunkin Donuts to suddenly rename itself “Place” - not so good.