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Aldi and Lidl have done very well in the UK; they're well run businesses. They're private and focused, pay & treat their staff well and they have a focused but good product range. They used to have a bad reputation but when the financial crisis hit in 2011 people started taking them seriously and they've expanded rapidly. They really do offer good quality at good prices.
I don't know what the US retail industry is like, but if it was anything like the UK's (dominated by a few large supermarket chains with big stores, and bloated product lines) then they will do well. There are 1,020 Aldi stores in the UK - and we're about 1/5 the size population of the US wise. 800 stores is a sizeable number and they apparently already have 2,400 stores there.