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Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI’s Sora: “Jobs Are Going to Be Lost”
(www.hollywoodreporter.com)
this post was submitted on 23 Feb 2024
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Technology
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The use of AI in movie production is going to crater the market entirely. Why is a person going to pay big bucks to see something they could make themselves with a few prompts. We are going to wind up with all human made certifications at some point. It's just getting stupid. It makes sense for Perry to hold off a minute honestly tho if I were them I would buy property to hold just in case anyway.
Let's leave aside the fact that everything produced today by so-called AI is absolute dogshit. Let's pretend it produces things that it's asked to produce. Even in this version, where's the pleasure in watching a story you've just created with prompts? The point of story is to be taken on a ride by somebody else - ideally someone you trust to give you a satisfying ride and not waste your time.
You are assuming people is not ok with watching absolute dogshit. If modern filmmaking and TV production has shown us anything is that that is not true.
I imagine (some of) the fanfic/fanvid community might love something like this for making fanvids. Some of my friends are big into the fanfic/fanvid scene and would probably love writing/directing their own videos to share with fellow fans in the community.
yes, and then the human beings who created the prompt will use their human discernment to decide if it's worth sharing with other humans, who will then use their human judgement to approve or disapprove, remix or re-share it.
That too. It will be impossible to trust AI generated stuff in terms of quality knowing that every other movie you watch won't even have any kind of conclusion because the model had incorrect weights or some shit.
If we're assuming AI successfully produces what it is asked to produce, simply having the execution of the story done by the AI might be enough to entertain the user. Additionally, they can use it to then entertain others, where those others feel like they're taking a ride on the prompt writers story.
However, I can't imagine such a story having the depth needed to really entertain the same way that a movie would. Additionally, anyone that isn't looking for depth might not be bothered to write a prompt. Unless it's possible to generate hours of video from a single prompt.
It will be enough to entertain the idiots who lack media literacy, and for the studios, that'll be enough. There's no meaning or subtext behind LLMs or Sora. It'll just be trained to mindlessly copy the pop culture it's fed.
Maybe my ultimate AI fantasy will come true: Walking up to a computer and saying "Show me season 2 of Firefly"