this post was submitted on 11 Jul 2023
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Because this stuff was already extremely complicated before AI came along.
For example, the thing you are actually dealing with isn't copyright or trademark here, but "right of publicity" which relates to the right to one's likeness for commercial purposes.
Which isn't protected federally in the US and comes down to a state-by-state basis.
There were instances where you had humans impersonators mimicking voice or likeness of others for years before AI. Or even using old materials and re-editing them like Issac Hayes' voice for Chef after the falling out with the South Park creators over their Scientology episode, where they subsequently had his character fully voiced as he joined a pedophile club.